A micro-influencer focus on the category of interest the influencer follows like Kim Kardashian could be related to fashion and lifestyle group. On the other hand, micro-culture is focused more on the cultural aspects of the group, not the influencer in themselves. For instance, young Asians who like fashion and branded clothes can be a “micro-culture […]
When you’re starting a business or rebranding your current company, an overriding factor to consider is the message you want your business to communicate to your customers. The answer to that question becomes your BRAND. Once you know the message and values you want your brand to communicate and represent, then you pick a color that matches […]
What is digital marketing strategy? A strategy is the set of activities you organize to achieve a specific goal. Lets, for example, think of what strategy you will use for your commercial facebook page. It can be short and specific, or long-term with a series of campaigns and objectives. Elements of a Strategy Mission: The overall […]
On Android, you can use any 3rd party screen recording app. I would recommend DU Recorder app to achieve it. —————————————— UPDATE: Chrome IG Story allows you to download someone else live video.. Originally I wrote this article which contained several steps to capture the video and audio with different applications, but the extension mentioned Chrome IG Story, […]
People that succeed with SEO do two things very well: First, they identify SEO techniques that get them results. Second, they put 100% of their resources into executing and scaling those techniques. But you’re probably wondering: “How do I find SEO strategies that actually work?” Well, today I’m going to make it easy for you. For all […]
Dynamic re-marketing it is a new way to help you expand your reach and influence users to return to your website and re-engage lost customers. THhe way it works is by allowing your website to recognize your site visitors. How does it work Why use dynamic remarketing to show ads tailored to your site visitors […]
Guerrilla Social Media is a social media campaign that creates a voice-of-mouth campaign that is meant to be very innovative and unconventional; aimed at obtaining maximum exposure for a product. How do you know you’ve been successful on your social media campaign? When at least you’ve increased “engagement” and at best when your hashtag or product […]
I think you’ll agree with me when I say: . It’s REALLY hard to convert a potential client into a long-term client when you’re working independently. . Or is it? . Well, it turns out that with some of these 15 skills, you can drastically increase your chances at landing that dream client or job. . […]
Source from: Websites Offering Free Digital Marketing Training and Certifications | Total Visits 791 | Someone asked me if a Career in Marketing is a good idea and what skills were needed in the field. One way to begin in this field is by having certifications that employees expect to find in a marketing professional’s […]
Someone asked me on twitter account the following question: What skills could I develop in order to make myself more employable in the field of marketing, despite a lack of in-house or agency experience? One way is by having a lot of certifications that employees expect to find in a marketing professional. For digital marketing […]
Google analytics Academy provides a fantastic free training of Analtyics fundamentals. This is good for any business owner or as a crash course. The online video courses teach you how measure a website’s matrix, set up conditions to monitor elements on you site (traffic, conversion, tagging, filters, social media, and more) through marketing methods such […]
You are starting up your digital marketing business or working for a startup in USA or a oversees country. The first thing you need to get your focus on is on international business development in the following methodologies. Business development: Set your business value proposition Designed your business model What is Business development? I know […]
Baido has opened a machine learning tools to the Internet’s AI community following in the steps of other Microsoft, google and facebook. The Search AI tool is called PaddlePaddle is now open source. Baidu says that the advantages the tool has over its western rival is its simplicity, calming that is more approachable for new […]
The Search landscape has changed drastically; users search with different types of devices in different formats and the information is accessible right away through rich snippets, images, critic reviews markup instructions, direct answers with carrousels, Knowledge Graph cards and with smart business implementations like having your local business integrated with google maps. In a sense, Google has […]
International SEO Tool: Table of Language & Country Names Codes | Yandex International SEO Guidelines & Webmaster Tools | list of Euro Currency Conventions for EU countries By Maris Pozo International SEO 101: The fundamentals to reach global search audience and to achieve successful international outreach. International Digital Marketing (IDM) –also called International SEO. Today, […]
The core of marketing hasn’t changed throughout the years and despite the many techniques and approaches, there is one consequential truth, and that is, where there is a market in need, there is a product that can satisfy that need; I personally think that’s the key to successful marketing at its core: consumer satisfaction.” -Mary 🙂 […]
“The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe. As the leading organization for marketers, AMA […]
Structure Data Knowledge graph, Google highlighter, snippets, cards, structure data, schema and so on. Are all the new kids on the block that emerged after Google’s continues effort to create semantic artificial intelligence smart search. What Structure Data Markup does is to arrange data from your site in a relevant organized way. What is Schema? […]
Someone asked me this question on social media, so I decided to create a blog post about this topic. I had a client that was ranking really well on the sub-domain, which was the company’s blog and not so much on the root domain. The blog was ranking more than the actual root domain and […]
Explaining the psychological difference between repeat purchase and brand loyalty. When consumers become committed to a brand and make repeat purchases over time, they are brand Loyalty customers. This phenomenon is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands, regardless of convenience […]