International SEO Tool: Table of Language & Country Names Codes | Yandex International SEO Guidelines & Webmaster Tools | list of Euro Currency Conventions for EU countries By Maris Pozo International SEO 101: The fundamentals to reach global search audience and to achieve successful international outreach. International Digital Marketing (IDM) –also called International SEO. Today, […]
A micro-influencer focus on the category of interest the influencer follows like Kim Kardashian could be related to fashion and lifestyle group. On the other hand, micro-culture is focused more on the cultural aspects of the group, not the influencer in themselves. For instance, young Asians who like fashion and branded clothes can be a “micro-culture […]
When you’re starting a business or rebranding your current company, an overriding factor to consider is the message you want your business to communicate to your customers. The answer to that question becomes your BRAND. Once you know the message and values you want your brand to communicate and represent, then you pick a color that matches […]
What is digital marketing strategy? A strategy is the set of activities you organize to achieve a specific goal. Lets, for example, think of what strategy you will use for your commercial facebook page. It can be short and specific, or long-term with a series of campaigns and objectives. Elements of a Strategy Mission: The overall […]
On Android, you can use any 3rd party screen recording app. I would recommend DU Recorder app to achieve it. —————————————— UPDATE: Chrome IG Story allows you to download someone else live video.. Originally I wrote this article which contained several steps to capture the video and audio with different applications, but the extension mentioned Chrome IG Story, […]
People that succeed with SEO do two things very well: First, they identify SEO techniques that get them results. Second, they put 100% of their resources into executing and scaling those techniques. But you’re probably wondering: “How do I find SEO strategies that actually work?” Well, today I’m going to make it easy for you. For all […]
Dynamic re-marketing it is a new way to help you expand your reach and influence users to return to your website and re-engage lost customers. THhe way it works is by allowing your website to recognize your site visitors. How does it work Why use dynamic remarketing to show ads tailored to your site visitors […]
Guerrilla Social Media is a social media campaign that creates a voice-of-mouth campaign that is meant to be very innovative and unconventional; aimed at obtaining maximum exposure for a product. How do you know you’ve been successful on your social media campaign? When at least you’ve increased “engagement” and at best when your hashtag or product […]
I think you’ll agree with me when I say: . It’s REALLY hard to convert a potential client into a long-term client when you’re working independently. . Or is it? . Well, it turns out that with some of these 15 skills, you can drastically increase your chances at landing that dream client or job. . […]
Source from: Websites Offering Free Digital Marketing Training and Certifications | Total Visits 791 | Someone asked me if a Career in Marketing is a good idea and what skills were needed in the field. One way to begin in this field is by having certifications that employees expect to find in a marketing professional’s […]
Someone asked me on twitter account the following question: What skills could I develop in order to make myself more employable in the field of marketing, despite a lack of in-house or agency experience? One way is by having a lot of certifications that employees expect to find in a marketing professional. For digital marketing […]
Google analytics Academy provides a fantastic free training of Analtyics fundamentals. This is good for any business owner or as a crash course. The online video courses teach you how measure a website’s matrix, set up conditions to monitor elements on you site (traffic, conversion, tagging, filters, social media, and more) through marketing methods such […]
Search Features This document summarizes the Search features and experiences that help Google Search users find, use, and take action with your creative content, your business and its offerings, or your listings. These experiences fall into these broad categories: Rich results Customized site features Knowledge Graph cards Rich results The structured data markup you provide […]
Map the buyer journeys associated with each of your personas, outlining what they will be looking for during each stage. Identify keywords that they will likely use along the way and the types of content that they will likely be seeking. For example: Awareness Stage: During the awareness stage, people will be asking broad questions about the […]
You are starting up your digital marketing business or working for a startup in USA or a oversees country. The first thing you need to get your focus on is on international business development in the following methodologies. Business development: Set your business value proposition Designed your business model What is Business development? I know […]
This post is a comprehensive guide to Accelerated Mobile Page from Google. AMP is a project google launched in an effort to make mobile websites load faster in mobile devices. It uses a different web code and framework than the typical web development environment (plain html, php and the like). The advantage of using a […]
Baido has opened a machine learning tools to the Internet’s AI community following in the steps of other Microsoft, google and facebook. The Search AI tool is called PaddlePaddle is now open source. Baidu says that the advantages the tool has over its western rival is its simplicity, calming that is more approachable for new […]
The Search landscape has changed drastically; users search with different types of devices in different formats and the information is accessible right away through rich snippets, images, critic reviews markup instructions, direct answers with carrousels, Knowledge Graph cards and with smart business implementations like having your local business integrated with google maps. In a sense, Google has […]
Webmaster Level: Intermediate to Advanced Including a rel=canonical link in your webpage is a strong hint to search engines your about preferred version to index among duplicate pages on the web. It’s supported by several search engines, including Yahoo!, Bing, and Google. The rel=canonical link consolidates indexing properties from the duplicates, like their inbound links, […]
The core of marketing hasn’t changed throughout the years and despite the many techniques and approaches, there is one consequential truth, and that is, where there is a market in need, there is a product that can satisfy that need; I personally think that’s the key to successful marketing at its core: consumer satisfaction.” -Mary 🙂 […]