Explaining the psychological difference between repeat purchase and brand loyalty. When consumers become committed to a brand and make repeat purchases over time, they are brand Loyalty customers. This phenomenon is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands, regardless of convenience […]
So you have at least 500 to 5000 followers subscribed to your twitter account, but you want to know who your followers are, this way you can target certain campaigns or initiatives to your buyer persona. Having relevant followers who like, retweet, comment and believe in your brand or product is one of the most […]
By Mary – Understanding the user behavior in a multi-device world is one of the most recent mobile marketing priority for any manager and organization to focus on in order to provide consumer oriented products or services. Google addresses this audience segmentation on a granular level by calling it Moments.
By Mary, You’ve landed a small business or startup client, and began developing your SEO strategy. Despite the potential you see in the client’s site (product or service) to leverage a great SEO campaign, soon you realize nothing is getting done because your client has accidentally turned him or herself into the SEO project’s worse […]
The U.S. Hispanic Buying Power is $1.7 billion!–Larger than the Gross Domestic Product of Mexico! The U.S. Hispanic Market buying power makes it one of the top twenty economies in the world. What is exciting about it is that marketers can tap into this growing profitable market. FACT: New York is the epicenter between Americans and […]
By Mary, Marketing, as a discipline, is a cross-functional activity that relies heavily on developing links with other departments within the organization in order to be successful. So there is not surprise that Search Engine Optimization (SEO), by its very nature, affects many silos beyond its own in that cross-functional SEO alignment is necessary and […]
By Mary, Recently, Google explained to digital marketers that links coming from social media like macroblogging, digg, youtube, facebook, etc., count as an important factor for website ranking. Google describes how links that come naturally from viral word of mouth, on the basis of the merit (people linking to a website because they genuinely like […]
Having a video showing up on Google organic is not the result of the usual application of SEO strategies. This is because a video on Google organic comes from a well coordinated plan of SOCIAL MEDIA MARKETING (vital marketing) strategies. This is call SMM (Social Media Marketing), Not SEO. Video Marketing is a whole different ball game. Very often, Search […]
By Mary, Twitter is a great microbloging platform, but what they’ve neglected in focusing on is that by producing things in real time there are stuff that gets left behind with volumes of information you cannot make heads of tails out of it. Each tweets has relevance in a the longer term fashion, and it has even more relevance if it could […]
By Mary, (disclaimer: check 2016 updates added to the bottom of the article) What does semantic mean? It is the study of meaning in communication. So, what then is Semantic Search? Semantic Web, part of the new 3.0 technology is being used by the engines. Latent semantic indexing allows a search engine to determine what […]
Personalized Search is Here to Stay It seems that personalized search is here for the long haul. Google released their “permanent” personalization of results just at the end of last year, and Bing released their own the following week. Check SearchEngineLand’s coverage, though one big question remains in my mind: