Even the best consultants will have to deal with challenging clients at some point in their careers, but you want to make sure that before you walk away from an SEO project or client that the source of the problem is not based on contextual factors. If the issues with your client are contextual, then there […]
So you have at least 500 to 5000 followers subscribed to your twitter account, but you want to know who your followers are, this way you can target certain campaigns or initiatives to your buyer persona. Having relevant followers who like, retweet, comment and believe in your brand or product is one of the most […]
By Mary BrainRank Machine learning. Google explains the machine like speech recognition (MI): a computer that analyzes large amounts of data to recognize patterns and “learn” from them. In a dynamic environment like Google’s data center, it can be difficult for humans to see how all of the variables—IT load, outside air temperature, and […]
Google new classical algorithm MI RankBrain. The AI (Artificial Intelligence) system operates by teaching itself. Google made another incredible announcement that sent shock waves through the Search Marketing industry by the end of last year. The new decision to utilize AI (Artificial Intelligence) system known as RankBrain to organize, monitor, upgrade page rank where necessary, […]
CRM stands for Customer Relationship Management. In the old days, traditional CRM was about the collection of consumer data on the company’s prospects to better target them, so then you can move them down the buyer funnel in order to control and organize data buyer stages. Traditional CRM controlling consumers through the buying funnel […]
By Mary – Understanding the user behavior in a multi-device world is one of the most recent mobile marketing priority for any manager and organization to focus on in order to provide consumer oriented products or services. Google addresses this audience segmentation on a granular level by calling it Moments.
This article uses Social Media as an example, but these tactics for establishing SMART Goals can be applied to any marketing plan. When a social media marketer begins to design a Strategic Social Marketing plan, many times there is no clear direction where to begin. A lot of time is lost in brainstorming and asking questions of the […]
What are the methods of performance evaluation? By Mary Performance evaluations are a collaborative endeavor coordinated between the various departments and HR. The evaluations are informed by the various managers in each department with the outcomes falling to each of the respective managers since they are ultimately responsible for the employee’s performance. There are several […]
By Mary, You’ve landed a small business or startup client, and began developing your SEO strategy. Despite the potential you see in the client’s site (product or service) to leverage a great SEO campaign, soon you realize nothing is getting done because your client has accidentally turned him or herself into the SEO project’s worse […]
By Mary Identifying Project Milestones A milestone is defined by the PMBOK Guide (5th Edition) as “a significant point or event in a project” (pg. 546). Typically, milestones signal the completion of a key deliverable but they may also signify an important decision point in a project. “A milestone should not be about doing something; it should […]
. . Understanding Intent & Concepts: Intent explained: The easiest way to explain Intent is by reading a quote from Google’s own Senior Vice President Amit Singhal (former–he left Google this week) who said, “people communicate with each other by conversation, not by typing keywords – and we’ve been hard at work to make Google […]
A very common mistake that is made in Project Management (PM) when identifying project requirements, is to begin listing the tasks/activities that will be done to implement the project. Task activities are not PM Requirements. Download Roadmap To SEO requirements
Dunkin’ Donuts opened its business in Thailand in 1981. Currently it operates almost 130 outlets, serving more than 300,000 customers a week. The difference between a Dunkin’ Donuts restaurant in the US compared to Thailand is that in Thailand, Dunkin’ Donuts’s marketing strategy characterizes an image of a conscious organization who cares for society and […]
What is Integrated Digital Marketing? Integrated Internet Marketing is an approach to creating a unified and seamless experience for consumers or users to interact with the brand/enterprise or organization. Integrated Digital Marketing, also called Integrated Search, attempts to meld all aspects of marketing communication.
You have a new client, and it takes a while and a lot of research to design your marketing plan. Many SEOs or Digital Marketers begin by asking questions about goals, target markets, etc. Others go and check the client’s analytics data and do market and competitor research. A quick hack to get you […]
This article discusses how culture influences marketing communication and consumer preferences. Compare the United States with other countries. Cultural differences can affect business relationships in the global markets, but this is often underestimated, especially in international team-building efforts. Language issues are only one source of the problem. Foreign companies need acceptance by the local market […]
1st CASE: The Power Of Quiet (Question 5-19.) Are you more of an introverted or extroverted leader? What can you do to leverage your personality to be a more effective leader? Question 5-20. Would you prefer to be more introverted, or more extroverted, than you are? Why? Question 5-21. Do you agree with Cain’s arguments? […]
The U.S. Hispanic Buying Power is $1.7 billion!–Larger than the Gross Domestic Product of Mexico! The U.S. Hispanic Market buying power makes it one of the top twenty economies in the world. What is exciting about it is that marketers can tap into this growing profitable market. FACT: New York is the epicenter between Americans and […]
By Mary, Marketing, as a discipline, is a cross-functional activity that relies heavily on developing links with other departments within the organization in order to be successful. So there is not surprise that Search Engine Optimization (SEO), by its very nature, affects many silos beyond its own in that cross-functional SEO alignment is necessary and […]
Social networks that provide free training and certifications, so you can enhance your skills and or added an extra to your CV/ resume: learn social media and get certify https://hootsuite.com/pages/education Free Seminars http://www.webex.com/webinars/ Hubspot academy (learning and certification): http://academy.hubspot.com/ Adwords (learn and certification) This one I’m a little bit disappointed. Years ago, when i took my Adwords certification there were […]