Definitely this new year there are going to be many analytics, reporting, and tracking tools available that can make accessing your reports fasters and efficiently. DashThis. This tool is by far one of my favorites from last year and just getting better this year. DashThis for integrated Reporting Dashboards, and it works as good as […]
For most people, is it the monetary compensation or the work itself more important? Job satisfaction attempts to measure how employees feel about the organization’s expectations, rewards practices, values and the like. Job satisfaction refers to how well a job provides fulfillment of a need or want to employees as a source of enjoyment. Normally, […]
By Mary, When a decision needs to be made by a team or group on how to develop a Integrated Online Marketing plan, an SEO project chatter, or a social media creative brief, sometimes the best and most effective idea within the group is not implemented. The reason this happens is because a group could be contaminated […]
I know many of you have heard and even used a podcast. For those who haven’t or are curious to know if having a podcast could potentially generate revenue, the answer is yes! You can add podcasting to your integrated marketing strategy– and if done right– a lot of benefits can come with it, in […]
By Mary | Senior Integrated Search Specialist Each website is unique in that each campaign is customized depending on the client’s objectives. Summary: Changes in the SEO ecosystem is far more than just the typical keyword research and link building. The problems from the past included not having done a thorough market research, the competitive research […]
The FCC winning on net neutrality or as others like to call it the “open internet”, is the biggest victory for the public interest in the agency’s history, especially for vacating portions of previous orders. Title II reclassification is the major winner here because it removes cable or ISP provides from being classified as an […]
Template Setting objectives facilitates the coordination of the various groups working on the advertising or marketing campaign. Many problems can be avoided if all parties have written, approved objectives to guide their actions and serve as a common base for discussing issues related to the promotional program. So what is the difference between Marketing Communications […]
Here is the video for those who missed it. Warning it might make you LMAO 🙂 People surveyed on debate.org, were asked if sensationalism in the media is always a bad thing? 67% answered yes, and 33% said no. Some of the complaints from the surveyed public said that the “news should stick to [telling] […]
Part of a Digital or SEO marketing plan is the combination of the 4 Ps of marketing into a well planned strategy to bring their products to market. Each one of them, product, price, promotion and place of distribution has been carefully thought out and leveraged to achieve maximum advantage over their competitors. Products: Google […]
Defining the project scope is the most critical step a project manager can take. Starting a project without knowing what is to be delivered to the client and what the boundaries of the project are will probably result in a project that is over budget, behind schedule, or delivers the wrong thing. The PMBOK Guide […]
What did advertisers do to hit the social media masses? In my personal take, social media on its own doesn’t work if it is not combined with other media outlets. I think a great advertising campaign is the one that integrates several outlets and hits all angles at once across the board (Social media, TV, Print […]
By Mary, The first formal planning step when starting up a business, is to do an opportunity analysis by performing the following steps: Assessment of the opportunity Assessment of the entrepreneur (you) Specification of activities and resources needed to translate your idea into a viable business Source (or sources) of capital. The opportunity analyses focuses […]
Email communication is terrible when you want to build a well-supported argument to convey a specific idea, or persuade the conversations to lead to an actionable outcome. I have worked with clients online all the time, and I have learned that when the communication channel is about to get broken I do one of the following: a) I […]
By Mary, The SWOT analysis is most commonly use in marketing, but it can be used for other business proposes. In marketing, SWOT comes up quite often. In fact, when building an online marketing plan, the SWOT analysis is an essential part of it. So here is the skinny on SWOT analysis. SWOT stands for strengths, […]
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Randfish from MOZ, always provides good learning tools. This month he introduced a chart on how to build a perfect optimized web site. See the large size image Read the excellent and well-written article by Randfish A Visual Guide to Keyword Targeting and On-Page Optimization My personal favorites: Is the great pie-char break down on […]
Marketo has created a series of B2B Marketing Cheat Sheets tailor-made for B2B marketing professionals as a quick reference of topics including Social Media, Online Marketing, Marketing, twitter and facebook tips, marketing automation, lead scoring, lead nurturing and much more. They are not promotional materials but in fact educational to help enhance your education on […]
Los dueños de negocios utilizan una variedad de estrategias de marketing móvil para atraer a los consumidores de hoy. No hay duda de que los compradores utilizan sus teléfonos inteligentes para realizar una investigación preliminar sobre los productos y servicios que se pueden adquirir, y los webmasters necesitan desarrollar sitios móviles que se carguen rápidamente, […]
One of the most common questions I get from my Joomla training students now is: “how do I make my Joomla site ready for mobile phones?” There are two different paths to do this and the choice depends largely on whether you have a template or not. 1) Template Frameworks: If you’re looking for a […]