International SEO 101: The fundamentals to reach global search audience and to achieve successful international outreach.
The Search landscape has changed drastically; users search with different types of devices in different formats and the information is accessible right away through rich snippets, images, critic reviews markup instructions, direct answers with carrousels, Knowledge Graph cards and with smart business implementations like having your local business integrated with google maps. In a sense, Google has Read More
The core of marketing hasn’t changed throughout the years and despite the many techniques and approaches, there is one consequential truth, and that is, where there is a market in need, there is a product that can satisfy that need; I personally think that’s the the key of successful marketing at its core: consumer satisfaction.” -Mary
Knowledge graph, google highlighter, snippets, cards, structure data, schema and so on. Are all the new kids on the block that emerged after google’s continues effort to create semantic artificial intelligence smart search. What Structure Data Markup does is to arrange data from your site in a relevant organized way.
Someone asked me this question on social media, so I decided to create a blog post about this topic. I had a client that was ranking really well on the sub-domain, which was the company’s blog and not so much on the root domain. The blog was ranking more than the actual root domain and Read More
Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience. Evolution of search results for queries like [peanut butter Read More
Explaining the psychological difference between repeat purchase and brand loyalty. When consumers become committed to a brand and make repeat purchases over time, they are brand Loyalty customers. This phenomenon is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands, regardless of convenience Read More
What would social media be if you couldn’t know what your friend had for breakfast? Specifically, a photograph of french toast and an English muffin, selectively filtered, carefully cropped and hashtagged “#riseandshine,” for your viewing pleasure. Aesthetically, your simple bowl of cereal on that same morning does not compare to the snapshot of a sophisticated Read More
Even the best consultants will have to deal with challenging clients at some point in their careers, but you want to make sure that before you walk away from an SEO project or client that the source of the problem is not based on contextual factors. If the issues with your client are contextual, then there Read More
So you have at least 500 to 1000 followers subscribed to your twitter account, but you want to know who are your followers. Having relevant followers who like, retweet, comment and believe in your brand or product is one of the most important goals you should always strive for when growing your following base. To Read More
By Mary BrainRank Machine learning. Google explains the machine like speech recognition (MI): a computer that analyzes large amounts of data to recognize patterns and “learn” from them. In a dynamic environment like Google’s data center, it can be difficult for humans to see how all of the variables—IT load, outside air temperature, and Read More
Google new classical algorithm MI RankBrain. The AI (Artificial Intelligence) system operates by teaching itself. Google made another incredible announcement that sent shock waves through the Search Marketing industry by the end of last year. The new decision to utilize AI (Artificial Intelligence) system known as RankBrain to organize, monitor, upgrade page rank where necessary, Read More
By Mary – From Social Media to Social CRM Even though social media plays a large part in promoting brand awareness, generating leads and driving revenue for your organization, it should first and foremost be considered a channel for providing online customer service. Data studies have shown that customers are increasingly reaching out to brands via social networks Read More
By Mary – Understanding the user behavior in a multi-device world is one of the most recent mobile marketing priority for any manager and organization to focus on in order to provide consumer oriented products or services. Google addresses this audience segmentation on a granular level by calling it Moments.
When a social media marketer begins to design a Strategic Social Marketing plan, many times there is not clear direction where to begin. A lot of time is lost in brain storming and asking questions of the client to find out where in the marketing funnel the social efforts are located. For most new businesses there are few to Read More
What are the methods of performance evaluation? By Mary Performance evaluations are a collaborative endeavor coordinated between the various departments and HR. The evaluations are informed by the various managers in each department with the outcomes falling to each of the respective managers since they are ultimately responsible for the employee’s performance. There are several Read More
By Mary, You’ve landed a small business or startup client, and began developing your SEO strategy. Despite the potential you see in the client’s site (product or service) to leverage a great SEO campaign, soon you realize nothing is getting done because your client has accidentally turn him or herself into the SEO project’s worse Read More
By Mary Identifying Project Milestones A milestone is defined by the PMBOK Guide (5th Edition) as “a significant point or event in a project” (pg. 546). Typically, milestones signal the completion of a key deliverable but they may also signify an important decision point in a project. “A milestone should not be about doing something; it should Read More