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Why not using a mobile-friendly website is putting your business back to the stone age

Posted on Leave a commentPosted in Online Marketing Tools

The Search landscape has changed drastically; users search with different types of devices in different formats and the information is accessible right away through rich snippets, images, critic reviews markup instructions, direct answers with carrousels, Knowledge Graph cards and with smart business implementations like having your local business integrated with google maps. In a sense, Google has Read More

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The Psychological Difference Between Repeat Purchase & Brand Loyalty

Posted on Leave a commentPosted in Media Buy, Social Media, Technical SEO, Technical SEO

Explaining the psychological difference between repeat purchase and brand loyalty. When consumers become committed to a brand and make repeat purchases over time, they are brand Loyalty customers. This phenomenon is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands, regardless of convenience Read More

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Instagram Envy

Posted on Leave a commentPosted in Mobile, Online Marketing Tools, Social Media

What would social media be if you couldn’t know what your friend had for breakfast? Specifically, a photograph of french toast and an English muffin, selectively filtered, carefully cropped and hashtagged “#riseandshine,” for your viewing pleasure. Aesthetically, your simple bowl of cereal on that same morning does not compare to the snapshot of a sophisticated Read More

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Increasing Your CRO With Twitter’s Followers Demographics’ Data

Posted on Posted in Free e-Learning, International SEO, Internet Marketing, Online Marketing Tools, Social Media, Technical SEO

So you have at least 500  to 1000 followers subscribed to your twitter account, but you want to know who are your followers. Having relevant followers who like, retweet, comment  and believe in your brand or product is one of the most important goals you should always strive for when growing your following base. To Read More

Inside Google New algorithm RankBrain Data Center

Posted on Leave a commentPosted in Online Marketing Tools

By Mary   BrainRank Machine learning. Google explains the machine like speech recognition (MI): a computer that analyzes large amounts of data to recognize patterns and “learn” from them. In a dynamic environment like Google’s  data center, it can be difficult for humans to see how all of the variables—IT load, outside air temperature, and Read More

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Google New algorithm RankBrain. The AI (Artificial Intelligence) System operates by teaching itself.

Posted on 2 CommentsPosted in International SEO, Online Marketing Tools

Google new classical algorithm MI RankBrain. The AI (Artificial Intelligence) system operates by teaching itself. Google made another incredible announcement that sent shock waves through the Search Marketing industry by the end of last year. The new decision to utilize AI (Artificial Intelligence) system known as RankBrain to organize, monitor, upgrade page rank where necessary, Read More

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What is Social CRM?

Posted on Leave a commentPosted in Online Marketing Tools, Social Media

By Mary – From Social Media to Social CRM Even though social media plays a large part in promoting brand awareness, generating leads and driving revenue for your organization, it should first and foremost be considered a channel for providing online customer service. Data studies have shown that customers are increasingly reaching out to brands via social networks Read More

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Google’s “Micro-Moments” and “Near You” Helps You Growth Your Traffic

Posted on Leave a commentPosted in Mobile, Online Marketing Tools, Technical SEO

By Mary – Understanding the user behavior in a multi-device world is one of the most recent mobile marketing priority for any manager and organization to focus on in order to provide consumer oriented products or services. Google addresses this audience segmentation on a granular level by calling it Moments.

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Personality Test and Methods for Evaluating Your SEO Team

Posted on Leave a commentPosted in Online Marketing Tools

What are the methods of performance evaluation? By Mary Performance evaluations are a collaborative endeavor coordinated between the various departments and HR. The evaluations are informed by the various managers in each department with the outcomes falling to each of the respective managers since they are ultimately responsible for the employee’s performance. There are several Read More

15 SEO Worst Enemies

Posted on Leave a commentPosted in Internet Marketing, Online Marketing Tools, Social Media, Technical SEO

By Mary, You’ve landed a small business or startup client, and began developing your SEO strategy. Despite the potential you see in the client’s site (product or service) to leverage a great SEO campaign, soon you realize nothing is getting done because your client has accidentally turn him or herself into the SEO project’s worse Read More

How To Identify a Milestone For Your SEO Project

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By Mary Identifying Project Milestones A milestone is defined by the PMBOK Guide (5th Edition) as “a significant point or event in a project” (pg. 546). Typically, milestones signal the completion of a key deliverable but they may also signify an important decision point in a project. “A milestone should not be about doing something; it should Read More