SEMANTIC WEB: Latent Semantic Indexing has changed the web for good!

June 6th, 2010

By Mary,

What semantic means? is the study of meaning in communication.

So then what is Semantic Search?

Semantic Web, part of the new 3.0 technology is being used by the engines. Latent semantic indexing allows a search engine to determine what a page is about outside of specifically matching search query text.

This was not a big factor on Google, but all that has changed. Semantic Search is now at the core of its search engine technology. Read more…

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admin Internet Marketing, SEO 3.0, Search Marketing , ,

Google’s Marketing Mix (Four Ps)

February 24th, 2014

Part of Google’s marketing plan is the combination of the 4 Ps of marketing into a well planned strategy to bring their products to market. Each one of them, product, price, promotion and place of distribution has been carefully thought out and leveraged to achieve maximum advantage over their competitors.

Read more…

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admin Internet Marketing ,

online marketing project scope

February 23rd, 2014

Defining the project scope is the most critical step a project manager can take. Starting a project without knowing what is to be delivered to the client and what the boundaries of the project are will probably result in a project that is over budget, behind schedule, or delivers the wrong thing.

Read more…

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admin Performance Marketing

Super Bolw Ads and Social Media

February 5th, 2014

What did advertisers do to hit the social media masses? In my personal take, social media on its own doesn’t work if it is not combined with other media outlets. I think a great advertising campaign is the one that integrates several outlets and hits all angles at once across the board (Social media, TV, Print ads, Press Releases, etc).

But on a very rare occasion, one company can make headlines like Oreo Cookies who’s online advertising agency (360i.com) seeks the up-to-the minute opportunity to post an ad. Kudos to 360i! -An NY agency.
Read more…

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admin Performance Marketing

Oportunity Analysis- First Step of your SEO Product Plan

January 29th, 2014

By Mary,

The first formal planning step when starting up a business, is to do an opportunity analysis by performing the following steps:

  • Assessment of the opportunity
  • Assessment of the entrepreneur (you)
  • Specification of activities and resources needed to translate your idea into a viable business
  • Source (or sources) of capital.

The opportunity analyses focuses on the opportunity itself, not the entire business venture. This analysis provides the basics for an entrepreneur to make a decision on whether or not to open a business. It is then when the business plan comes in place.

The reason I decided to talk about this on the Board, is because I didn’t know this. And  I think from any entrepreneur’s standpoint, this information in chapter 6 is a big asset to my professional business development. As I intend to try for the second time to open up a business; I do feel information like this is what i missed on my first attempt. As for all of us, this raises our professional capital for anyone thinking about starting up a business or help run a business.

Read more…

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admin Performance Marketing

Personalized Ads On Your Bank Statements?

January 24th, 2014

It is true that some online ads do not match up to personal preferences. There is a new technology that Google implemented a while back and is called Semantic Web. Latent semantic indexing allows a search engine to determine what a page is about outside of specifically matching search query text. Many of us know that Search Engines look for keywords people search for, and then delivers a page that contains those relevant keywords. Well, what Semantic Web does is to look at the entire site (instead of just single pages) as a whole and tries to make sense of what the website is about. Also, Google provides “Personalized Search.” by adding cookies to your computer and then serving you ads accordingly. The problem with this is that a machine is trying to “read your mind” and many times it is wrong.

Read more…

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admin Performance Marketing

How To Speak to Clients To Reach An Actionable Outcome

September 29th, 2013

Email communication is terrible when you want to build a well-supported argument to convey a specific idea, or persuade the conversations to lead to an actionable outcome.

I have worked with clients online all the time, and I have learned that when the communication channel is about to get broken I do one of the following: a) I set up a meeting to go over things, and b) make a phone call if an in-person meeting is not possible.

When running projects, I use a Project Management method call SCRUM, it allows me to always have crisp and clear comunication–via email or in person–and update people about the project direction. This avoids conflict among the team.

Here is a link if you want to read more about SCRUM:
http://www.youtube.com/watch?v=WxiuE-1ujCM

Read more…

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admin Performance Marketing

How To Use SWOT Analysis In Your Online Marketing Plan?

September 17th, 2013

By Mary,

The SWOT analysis is most commonly use in marketing, but it can be used for other business proposes.  In marketing,  SWOT comes up quite often. In fact, when building an online marketing plan, the SWOT analysis is an essential part of it. So here is the skinny on SWOT analysis. SWOT stands for strengths, weaknesses, opportunities and threats.

  • Strengths: Consider the strengths of your business from your own perspective, but also from the customer perspective and ask these questions:
    • What advantages does my organization have?
    • What do I (or my business) do better than anyone else?
    • What unique or lowest-cost resources can I draw upon that others can’t?
    • And my favorite: What is my organization UPS (unique selling proposition)

    Read more…

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admin Internet Marketing

Hubspot Free eBook: How to Master Facebook marketing in 10 days

August 22nd, 2013

Randfish’s How do I build the perfectly optimized page?

August 22nd, 2013

Marketo B2B Marketing Cheat Sheets for Markers

August 22nd, 2013

Marketo has created a series of B2B Marketing Cheat Sheets tailor-made for B2B marketing professionals as a quick reference of topics including Social Media, Online Marketing, Marketing, twitter and facebook tips, marketing automation, lead scoring, lead nurturing and much more. They are not promotional materials but in fact educational to help enhance your education on these tipics.

Read more…

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admin Free e-Learning