online_marketing_psychology

The Psychological Difference Between Repeat Purchase & Brand Loyalty

Posted on Leave a commentPosted in Media Buy, Semantic Search, SEO Semantic, Social Media

Explaining the psychological difference between repeat purchase and brand loyalty. When consumers become committed to a brand and make repeat purchases over time, they are brand Loyalty customers. This phenomenon is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands, regardless of convenience Read More

instagram_envy_social_bahivior_consumer_bahavior

Instagram Envy

Posted on Leave a commentPosted in Mobile, Online Marketing Tools, Social Media

What would social media be if you couldn’t know what your friend had for breakfast? Specifically, a photograph of french toast and an English muffin, selectively filtered, carefully cropped and hashtagged “#riseandshine,” for your viewing pleasure. Aesthetically, your simple bowl of cereal on that same morning does not compare to the snapshot of a sophisticated Read More

pic

Increasing Your CRO With Twitter’s Followers Demographics’ Data

Posted on Posted in Free e-Learning, Internet Marketing, Online Marketing Tools, Search Marketing, SEO Semantic, Social Media

So you have at least 500  to 1000 followers subscribed to your twitter account, but you want to know who are your followers. Having relevant followers who like, retweet, comment  and believe in your brand or product is one of the most important goals you should always strive for when growing your following base. To Read More

google-new-algorithm-rankbrain-the-ai-artificial-intelligence-system-operates-by-teaching-itself

Google New algorithm RankBrain. The AI (Artificial Intelligence) System operates by teaching itself.

Posted on Leave a commentPosted in Online Marketing Tools, Search Marketing

Google new classical algorithm MI RankBrain. The AI (Artificial Intelligence) system operates by teaching itself. Google made another incredible announcement that sent shock waves through the Search Marketing industry by the end of last year. The new decision to utilize AI (Artificial Intelligence) system known as RankBrain to organize, monitor, upgrade page rank where necessary, Read More

what-is-social-crm_scrm

What is Social CRM?

Posted on Leave a commentPosted in Online Marketing Tools, Social Media

By Mary – From Social Media to Social CRM Even though social media plays a large part in promoting brand awareness, generating leads and driving revenue for your organization, it should first and foremost be considered a channel for providing online customer service. Data studies have shown that customers are increasingly reaching out to brands via social networks Read More

google_micro_moments_explained

Google’s “Micro-Moments” and “Near You” Helps You Growth Your Traffic

Posted on Leave a commentPosted in Mobile, Online Marketing Tools, SEO Semantic

By Mary – Understanding the user behavior in a multi-device world is one of the most recent mobile marketing priority for any manager and organization to focus on in order to provide consumer oriented products or services. Google addresses this audience segmentation on a granular level by calling it Moments.

personality_test_for_evaluating_your_seo_client_and_team

Personality Test and Methods for Evaluating Your SEO Team

Posted on Leave a commentPosted in Online Marketing Tools

What are the methods of performance evaluation? By Mary Performance evaluations are a collaborative endeavor coordinated between the various departments and HR. The evaluations are informed by the various managers in each department with the outcomes falling to each of the respective managers since they are ultimately responsible for the employee’s performance. There are several Read More

15 SEO Worst Enemies

Posted on Leave a commentPosted in Internet Marketing, Online Marketing Tools, SEO Semantic, Social Media

By Mary, You’ve landed a small business or startup client, and began developing your SEO strategy. Despite the potential you see in the client’s site (product or service) to leverage a great SEO campaign, soon you realize nothing is getting done because your client has accidentally turn him or herself into the SEO project’s worse Read More

How To Identify a Milestone For Your SEO Project

Posted on Leave a commentPosted in Online Marketing Tools

By Mary Identifying Project Milestones A milestone is defined by the PMBOK Guide (5th Edition) as “a significant point or event in a project” (pg. 546). Typically, milestones signal the completion of a key deliverable but they may also signify an important decision point in a project. “A milestone should not be about doing something; it should Read More

Understanding Intent & Concepts Themes (SEO Smart Keyword Research)

Posted on Leave a commentPosted in Online Marketing Tools

. . Understanding Intent & Concepts: Intent explained: The easiest way to explain Intent is by reading a quote from Google’s own Senior Vice President Amit Singhal (former–he left Google this week) who said, “people communicate with each other by conversation, not by typing keywords – and we’ve been hard at work to make Google Read More

Case Study: Dunkin’ Donuts Global Marketing Initiative – Thailand

Posted on Leave a commentPosted in Online Marketing Tools

Dunkin’ Donuts opened its business in Thailand in 1981. Currently it operates almost 130 outlets, serving more than 300,000 customers a week. The difference between a Dunkin’ Donuts restaurant in the US compared to Thailand is that in Thailand, Dunkin’ Donuts’s marketing strategy characterizes an image of a conscious organization who cares for society and Read More

Global Digital Marketing: Compare the United States with other Coutries

Posted on 1 CommentPosted in Internet Marketing

This article discusses how culture influences marketing communication and consumer preferences.  Compare the United States with other countries. Cultural differences can affect business relationships in the global markets, but this is often underestimated, especially in international team-building efforts. Language issues are only one source of the problem. Foreign companies need acceptance by the local market Read More

Case Study: Are Extroverts Good Leaders or They Need To Become Extroverts To Be Leaders?

Posted on Leave a commentPosted in Online Marketing Tools

1st CASE: The Power Of Quiet (Question 5-19.)    Are you more of an introverted or extroverted leader? What can you do to leverage your personality to be a more effective leader? Question 5-20.       Would you prefer to be more introverted, or more extroverted, than you are? Why? Question 5-21.      Do you agree with Cain’s arguments? Read More

Cross Functional SEO

Posted on Leave a commentPosted in Free e-Learning, Internet Marketing, Online Marketing Tools, Search Marketing, SEO Semantic, Social Media

By Mary, Marketing, as a discipline, is a cross-functional activity that relies heavily on developing links with other departments within the organization in order to be successful. So there is not surprise that Search Engine Optimization (SEO), by its very nature, affects many silos beyond its own in that cross-functional SEO alignment is necessary and Read More