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Guerrilla Social Media is a social media campaign that creates a voice-of-mouth campaign that is meant to be very innovative and unconventional; aimed at obtaining maximum exposure for a product.
I think you’ll agree with me when I say: It’s REALLY hard to convert a potential client into a long term client when you’re working independently.
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Someone asked me on twitter account the following question: What skills could I develop in order to make myself more employable in the field of marketing, despite a lack of in-house or agency experience?
Google analytics Academy provides a fantastic free training of Analtyics fundamentals. This is good for any business owner or as a crash course. The online video courses teach you how measure a website’s matrix, set up conditions to monitor elements on you site (traffic, conversion, tagging, filters, social media, and more) through marketing methods such Read More
Search Features This document summarizes the Search features and experiences that help Google Search users find, use, and take action with your creative content, your business and its offerings, or your listings. These experiences fall into these broad categories:
Map the buyer journeys associated with each of your personas, outlining what they will be looking for during each stage. Identify keywords that they will likely use along the way and the types of content that they will likely be seeking.
You are starting up your digital marketing business or working for a startup in USA or a oversees country. The first thing you need to get your focus on is on international business development in the following methodologies.
Baido has opened a machine learning tools to the Internet’s AI community following in the steps of other Microsoft, google and facebook. The Search AI tool is called PaddlePaddle is now open source. Baidu says that the advantages the tool has over its western rival is its simplicity, calming that is more approachable for new Read More
The Search landscape has changed drastically; users search with different types of devices in different formats and the information is accessible right away through rich snippets, images, critic reviews markup instructions, direct answers with carrousels, Knowledge Graph cards and with smart business implementations like having your local business integrated with google maps. In a sense, Google has Read More
The core of marketing hasn’t changed throughout the years and despite the many techniques and approaches, there is one consequential truth, and that is, where there is a market in need, there is a product that can satisfy that need; I personally think that’s the key to successful marketing at its core: consumer satisfaction.” -Mary
Knowledge graph, google highlighter, snippets, cards, structure data, schema and so on. Are all the new kids on the block that emerged after google’s continues effort to create semantic artificial intelligence smart search. What Structure Data Markup does is to arrange data from your site in a relevant organized way.
Someone asked me this question on social media, so I decided to create a blog post about this topic. I had a client that was ranking really well on the sub-domain, which was the company’s blog and not so much on the root domain. The blog was ranking more than the actual root domain and Read More
Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience. Evolution of search results for queries like [peanut butter Read More
Explaining the psychological difference between repeat purchase and brand loyalty. When consumers become committed to a brand and make repeat purchases over time, they are brand Loyalty customers. This phenomenon is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands, regardless of convenience Read More
What would social media be if you couldn’t know what your friend had for breakfast? Specifically, a photograph of french toast and an English muffin, selectively filtered, carefully cropped and hashtagged “#riseandshine,” for your viewing pleasure. Aesthetically, your simple bowl of cereal on that same morning does not compare to the snapshot of a sophisticated Read More