What does semantic means? It is the study of meaning in communication.
So. what then is Semantic Search?
Semantic Web, part of the new 3.0 technology is being used by the engines. Latent semantic indexing allows a search engine to determine what a page is about outside of specifically matching search query text.
This was not a big factor with Google, but all that has changed. Semantic Search is now at the core of its search engine technology. Read more…
Internet Marketing, SEO 3.0, Search Marketing
By Mary | Senior Integrated Search Specialist
Each website is unique in that each campaign is customized depending on the client’s objectives.
Changes in the SEO ecosystem is far more than just the typical keyword research and link building. The problems from the past included not having done a thorough market research, the competitive research was some how based on ranking and the like. My approach is both technical SEO, but as well, “market oriented.”
With the introduction of semantic web (read my blog), personalized search, social and mobile, the SEO process requires well-stablished communication objectives.
The FCC winning on net neutrality or as others like to call it the “open internet”, is the biggest victory for the public interest in the agency’s history, especially for vacating portions of previous orders. Title II reclassification is the major winner here because it removes cable or ISP provides from being classified as an information service and, rather, makes them a telecommunications service provider.
People surveyed on debate.org, were asked if sensationalism in the media is always a bad thing? 67% answered yes, and 33% said no. Some of the complaints from the surveyed public said that the “news should stick to [telling] what really happened, stretching the facts or outright lying is not the way to go. How can we trust a single thing the media says when this practice is so widespread?” said Rafe (1).
Part of Google’s marketing plan is the combination of the 4 Ps of marketing into a well planned strategy to bring their products to market. Each one of them, product, price, promotion and place of distribution has been carefully thought out and leveraged to achieve maximum advantage over their competitors.
Defining the project scope is the most critical step a project manager can take. Starting a project without knowing what is to be delivered to the client and what the boundaries of the project are will probably result in a project that is over budget, behind schedule, or delivers the wrong thing.
What did advertisers do to hit the social media masses?
In my personal take, social media on its own doesn’t work if it is not combined with other media outlets. I think a great advertising campaign is the one that integrates several outlets and hits all angles at once across the board (Social media, TV, Print ads, Press Releases, etc).
But on a very rare occasion, one company can make headlines like Oreo Cookies who’s online advertising agency (360i.com) seeks the up-to-the minute opportunity to post an ad. Kudos to 360i! -An NY agency.
The first formal planning step when starting up a business, is to do an opportunity analysis by performing the following steps:
- Assessment of the opportunity
- Assessment of the entrepreneur (you)
- Specification of activities and resources needed to translate your idea into a viable business
- Source (or sources) of capital.
The opportunity analyses focuses on the opportunity itself, not the entire business venture. This analysis provides the basics for an entrepreneur to make a decision on whether or not to open a business. It is then when the business plan comes in place.
The reason I decided to talk about this on the Board, is because I didn’t know this. And I think from any entrepreneur’s standpoint, this information in chapter 6 is a big asset to my professional business development. As I intend to try for the second time to open up a business; I do feel information like this is what i missed on my first attempt. As for all of us, this raises our professional capital for anyone thinking about starting up a business or help run a business.
Email communication is terrible when you want to build a well-supported argument to convey a specific idea, or persuade the conversations to lead to an actionable outcome.
I have worked with clients online all the time, and I have learned that when the communication channel is about to get broken I do one of the following: a) I set up a meeting to go over things, and b) make a phone call if an in-person meeting is not possible.
When running projects, I use a Project Management method call SCRUM, it allows me to always have crisp and clear comunication–via email or in person–and update people about the project direction. This avoids conflict among the team.
Here is a link if you want to read more about SCRUM:
The SWOT analysis is most commonly use in marketing, but it can be used for other business proposes. In marketing, SWOT comes up quite often. In fact, when building an online marketing plan, the SWOT analysis is an essential part of it. So here is the skinny on SWOT analysis. SWOT stands for strengths, weaknesses, opportunities and threats.
- Strengths: Consider the strengths of your business from your own perspective, but also from the customer perspective and ask these questions:
- What advantages does my organization have?
- What do I (or my business) do better than anyone else?
- What unique or lowest-cost resources can I draw upon that others can’t?
- And my favorite: What is my organization UPS (unique selling proposition)