By Mary,

What semantic means? is the study of meaning in communication.

So then what is Semantic Search?

Semantic Web, part of the new 3.0 technology is being used by the engines. Latent semantic indexing allows a search engine to determine what a page is about outside of specifically matching search query text.

This was not a big factor on Google, but all that has changed. Semantic Search is now at the core of its search engine technology. Read more…

admin Internet Marketing, SEO 3.0, Search Marketing Latent Semantic Indexing, semantic search, SEMANTIC WEB

One of the most common questions I get from my Joomla training students now is: “how do I make my Joomla site ready for mobile phones?”

There are two different paths to do this and the choice depends largely on whether you have a template or not.

1) Template Frameworks: If you’re looking for a template, choose one of the designers whose templates automatically adjust for mobile browsers. Click to visit this section. But there are many out there. Just “google Mobile Joomla templates.”

2) Template plus plugin: If you already have a template, there are systems that will provide both the mobile template and a plugin to detect when someone is visiting from a mobile phone.  Read more…

admin Performance Marketing

admin Internet Marketing, Performance Marketing, SEO 3.0

Here is the first Ibero-American map of social networks. This map was created to provide the fullest possible information on major social networks Latin America.

Created by iRedes in Spain developed by Chiquite Esteban, director of Nuevas Narratives of lainformacion.com, an online publishing company in Spain.With documentation of Miguel Jorge , journalist Gentedigital.es and author of iBlog Read more…

admin Social Media Latin America Social network map, map of latin america social network activity

By Mary,

Sometimes you may want to write a tweet just to remember you’re there, create a conversation or simply entertain, but you do not have inspiration at that current moment.. I share a list of 20 possible topics that may help you break the ice when you’re not inspired:

admin Social Media tweet writing ideas

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By Mary,

There has been several times where I ran online campaings for clients whos main converstion goal is to generate phone calls. This poses a problem for many business owners becuase of the lack of tracking ability.

One way around this is to assign unique phone numbers to specific online traffic sources (e.g. PPC, SEO, keywords, domains, ads, emails) to track conversions. There are two tools you can use for this: Read more…

admin Internet Marketing, Performance Marketing, Social Media Ad Tracking, Phone ad tracking, phone call tracking

Here we listed “12 Best Open-Source Social Networking Software To make Your Social Network Stronger Than Ever“… Read more…

admin Performance Marketing

Introduction

First, lets use Zappos as an example on how to run an ecommrce SEO.
A quick intro to the search marketing landscape within Zappos.

In 2008, Zappos did over $1,000,000,000 in sales. In addition to strong customer loyalty and an increasingly strong brand, the company has a robust and sophisticated paid search program in place (led by Darrin Shamo).

While SEO has always been a part of the plan at Zappos, it’s become increasingly important over the last couple of years. During the early part of 2009, Zappos has been working on creating synergies between paid search and SEO – from developing a feedback loop on keyword data, to strengthening ROI by supporting high-cost terms with increased organic performance. There is a lot to be gained when the SEO team works closely with the PPC team, in any business. Read more…

admin Performance Marketing

Social media has become an essential part of any digital marketing initiative. Companies are discovering the importance of having a vital reputation and social presence online.

As more and more social outlets appear online, it is of imperative importance to have a well-designed social media plan that includes a follow-up phase. Part of that plan is to put in place a tracking mechanism to measure your social media effectiveness and success.

Read more…

admin Social Media analytics, analytics tool for social media, how to measure social marketing, social analytics tool, social media analytics tool

By Mary,

Recently, Google explained to digital marketers that links coming from social media like macroblogging, digg, youtube, facebook, etc., count as an important factor for website ranking.

Google describes how links that come naturally from viral word of mouth, on the basis of the merit (people linking to a website because they genuinely like it), are more valuable, opposed to inbound links coming from “link building marketing” efforts which build links in a none organic way. Read more…

admin SEO 3.0, Search Marketing, Social Media Link buiding updates, New ranking factor

Having a video showing up on Google organic is not the result of  the usual application of SEO strategies. This is because a video on Google organic comes from a well coordinated plan of  SOCIAL MEDIA MARKETING (vital marketing) strategies.

This is call SMM (Social Media Marketing), Not SEO. Video Marketing is a whole different ball game. Very often, Search optimization can’t  rank a video on Google organic as well as it  does with other regular content pages. This is because Google’s video ranking factors come mostly from social activities. Read more…

admin SEO 3.0, Social Media Google, ranking video on google organic, Social Media, video on google organic, video on google results