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Google’s Digital Analytics Free Training. Grow Your Site’s Traffic Through Data

Posted on Leave a commentPosted in Free courses, Free e-Learning

Google analytics Academy provides a fantastic free training of Analtyics fundamentals. This is good for any business owner or as a crash course. The online video courses teach you how measure a website’s matrix, set up conditions to monitor elements on you site (traffic, conversion, tagging, filters, social media, and more) through marketing methods such Read More

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Baidu follows US tech giants and opens Artificial Intelligence Tools

Posted on Leave a commentPosted in Online Marketing Tools

Baido has opened a machine learning tools to the Internet’s AI community following in the steps of other Microsoft, google and facebook. The Search AI tool is called PaddlePaddle is now open source. Baidu says that the advantages the tool has over its western rival is its simplicity, calming that is more approachable for new Read More

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Why not using a mobile-friendly website is putting your business back to the stone age

Posted on Leave a commentPosted in Online Marketing Tools

The Search landscape has changed drastically; users search with different types of devices in different formats and the information is accessible right away through rich snippets, images, critic reviews markup instructions, direct answers with carrousels, Knowledge Graph cards and with smart business implementations like having your local business integrated with google maps. In a sense, Google has Read More

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The Psychological Difference Between Repeat Purchase & Brand Loyalty

Posted on Leave a commentPosted in Media Buy, Social Media, Technical SEO, Technical SEO

Explaining the psychological difference between repeat purchase and brand loyalty. When consumers become committed to a brand and make repeat purchases over time, they are brand Loyalty customers. This phenomenon is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands, regardless of convenience Read More

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Instagram Envy

Posted on Leave a commentPosted in Mobile, Online Marketing Tools, Social Media

What would social media be if you couldn’t know what your friend had for breakfast? Specifically, a photograph of french toast and an English muffin, selectively filtered, carefully cropped and hashtagged “#riseandshine,” for your viewing pleasure. Aesthetically, your simple bowl of cereal on that same morning does not compare to the snapshot of a sophisticated Read More

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Increasing Your CRO With Twitter’s Followers Demographics’ Data

Posted on Posted in Free e-Learning, International SEO, Internet Marketing, Online Marketing Tools, Social Media, Technical SEO

So you have at least 500  to 5000 followers subscribed to your twitter account, but you want to know who your followers are, this way you can target certain campaigns or initiatives to your buyer persona. Having relevant followers who like, retweet, comment  and believe in your brand or product is one of the most Read More

Inside Google New algorithm RankBrain Data Center

Posted on Leave a commentPosted in Online Marketing Tools

By Mary   BrainRank Machine learning. Google explains the machine like speech recognition (MI): a computer that analyzes large amounts of data to recognize patterns and “learn” from them. In a dynamic environment like Google’s  data center, it can be difficult for humans to see how all of the variables—IT load, outside air temperature, and Read More