SEMANTIC WEB: Latent Semantic Indexing has changed the web for good!

June 6th, 2010

By Mary,
(disclaimer: check 2016 updates added to the bottom of the article)

What does semantic mean? It is the study of meaning in communication.

So, what then is Semantic Search?

Semantic Web, part of the new 3.0 technology is being used by the engines. Latent semantic indexing allows a search engine to determine what a page is about outside of specifically matching search query text.

This was not a big factor with Google, but all that has changed. Semantic Search is now at the core of its search engine technology. Read more…

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Internet Marketing, Search Marketing, SEO , ,

Case Study: Dunkin’ Donuts Global Marketing Initiative – Thailand

February 12th, 2016

Dunkin'Donuts Global Marketing Initiative - Thailan

Dunkin’ Donuts opened its business in Thailand in 1981. Currently it operates almost 130 outlets, serving more than 300,000 customers a week.

The difference between a Dunkin’ Donuts restaurant in the US compared to Thailand is that in Thailand, Dunkin’ Donuts’s marketing strategy characterizes an image of a conscious organization who cares for society and honors the family tradition, contrary to US culture. A Thai Dunkin’ Donuts restaurant tends to be a meeting place where people come with their family and friends to relax and socialize. Read more…

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Understanding Intent & Concepts Themes (SEO Smart Keyword Research)

February 6th, 2016

user-intent-and-concept-themes.
.

Understanding Intent & Concepts:

Concepts explained:

The easiest way to explain Intent is by reading a quote from Google’s own Senior Vice President Amit Singhal (former–he left Google this week) who said, “people communicate with each other by conversation, not by typing keywords – and we’ve been hard at work to make Google understand and answer your questions more like people do.” What they have been working on is to deliver search results based on User Intent. Read more…

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What Is Integrated Internet Marketing?

January 29th, 2016

integrated_online_marketing

What is Integrated Digital Marketing?

Integrated Internet Marketing is an approach to creating a unified and seamless experience for consumers or users to interact with the brand/enterprise or organization. Integrated Digital Marketing, also called Integrated Search, attempts to meld all aspects of marketing communication. Read more…

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New Client? A Quick Road Map To Get Your SEO and Social Marketing Campaign Started

January 28th, 2016

readmap

 

You have a new client, and it takes a while and a lot of research to design your marketing plan. Many SEOs or Digital Marketers begin by asking questions about goals, target markets, etc. Others go and check the client’s analytics data and do market and competitor research.

A quick hack to get you started in assisting your client by providing him or her with a road map, is to utilize the Customer Journey Funnel. This funnel has many names, and I think it is worth listing some of them to avoid confusion. Some of the names are as follows: marketing funnel, sales funnel, customer acquisition funnel, customer purchase funnel, and so on.

Read more…

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Global Digital Marketing: Compare the United States with other Coutries

January 20th, 2016

This article discusses how culture influences marketing communication and consumer preferences.  Compare the United States with other countries.

Global_Marketing

Cultural differences can affect business relationships in the global markets, but this is often underestimated, especially in international team-building efforts. Language issues are only one source of the problem. Foreign companies need acceptance by the local market and understanding of the local business culture. For example, global communications through Internet could create miscommunication cultural factors. Knowing what level of communication is appropriate for a certain level of trust is mainly important in digital communication environments, where face-to-face contact may be more limited.  Read more…

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SEO or Social Media Requirements explained: Requirements are not task activities

January 20th, 2016

A very common mistake made when identifying project requirements is to begin listing the tasks/activities that will be done to implement the project.

Read more…

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Hispanic Buying Power In the United States

January 10th, 2016

Hispanic_Buying_Power

The U.S. Hispanic Buying Power is $1.7 billion!–Larger than the Gross Domestic Product of Mexico! The U.S. Hispanic Market buying power make it one of the top twenty economies in the world. What is exiting about it is that marketers can tap into this growing profitable market.

FACT:
New York is the epi-center between Americans and Latin America. A spurt in the number of Hispanic New Yorkers helped push the city’s population to nearly 8.4 million last year making it the number one center of Latino US population—followed by Los Angeles, CA with 3.8 million, Chicago with 2.9 million and so on. Miami, you would be surprised, is not at the top of the leading population centers. 46.9 Million is the total Hispanic US population, making it the largest ethnic group in the U.S.—and, as of 2009, it ranks 2nd in size of the U.S. Hispanic population, worldwide.

Read more…

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Social networks that provide free training and certifications

January 3rd, 2016

certificationsSocial networks that provide free training and certifications, so you can enhance your skills and or added an extra to your CV/ resume:

Read more…

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2006 SEO Tools That Will Make Your Work Easier This Year

January 2nd, 2016

Definitely this new year there are going to be many analytics, reporting, and tracking tools available that can make accessing your reports fasters and efficiently.

DashThis

DashThis Board

  1. DashThis. This tool is by far one of my favorites from last year and just getting better this year. DashThis for integrated Reporting Dashboards, and it works as good as it used to with Google Analytics with Apps Script on Google Docs. Dashthis supports Google Webmaster Tools, Google Analytics, Moz, Facebook, Twitter, Instagram, Twitter, Google AdWords, Mailchimp, ComScore.
  2. HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.
  3. Buffer: This tool is like hootsuite. It lets you add content, and then easily select which of your social accounts you want to post to. I recommend you customize your message for each social network, not just post the same message to all of your accounts. Make sure to speak the language of the social network you are participating in, that creates a  long lasting relationship that you eventually can monetized.

Read more…

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What causes job satisfaction?

January 1st, 2016

JOB_DISSATISFACTION_IN_USA

By Mary,

For most people, is it pay or the work itself more important?

Job satisfaction attempts to measure how employees feel about the organization’s expectations, rewards practices, values and the like. Job satisfaction refers to how well a job provides fulfillment of a need or want to employes as a source of enjoyment. Normally, job satisfaction is evaluative. There have been studies that prove that monetary compensation, initially, gives some type of satisfaction, but once an individual reaches a certain quality of life, money is not enough to create satisfaction.

One meta-analysis found that across dozens of different samples, psychological climate was strongly related to individuals’ level of job satisfaction (i).

Read more…

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Why teams Go Bad? Groupthink a Team Norm That Contaminates Teams

November 6th, 2015

SEO Process Then and Now- Summary

August 5th, 2015

By Mary | Senior Integrated Search Specialist

Each website is unique in that each campaign is customized depending on the client’s objectives.

Summary:

Changes in the SEO ecosystem is far more than just the typical keyword research and link building. The problems from the past included not having done a thorough market research, the competitive research was some how based on ranking and the like. My approach is both technical SEO, but as well, “market oriented.”
With the introduction of semantic web (read my blog), personalized search, social and mobile, the SEO process requires well-stablished communication objectives.

Read more…

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Research and Discussion of Legislative Lobbying for Net Neutrality That Has Occurred In the Last 12 Years.

June 18th, 2015

The FCC winning on net neutrality or as others like to call it the “open internet”, is the biggest victory for the public interest in the agency’s history, especially for vacating portions of previous orders. Title II reclassification is the major winner here because it removes cable or ISP provides from being classified as an information service and, rather, makes them a telecommunications service provider.

Read more…

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Sample of a Marketing Communication’s Objetives- Sample

June 17th, 2015

Template

Setting objectives facilitates the coordination of the various groups working on the advertising or marketing campaign.  Many problems can be avoided if all parties have written, approved objectives to guide their actions and serve as a common base for discussing issues related to the promotional program.

Read more…

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Research Study: Sensationalism And The CNN Malaysian Flight Story

April 15th, 2015

People surveyed on debate.org, were asked if sensationalism in the media is always a bad thing? 67% answered yes, and 33% said no. Some of the complaints from the surveyed public said that the “news should stick to [telling] what really happened, stretching the facts or outright lying is not the way to go. How can we trust a single thing the media says when this practice is so widespread?” said Rafe (1).

Read more…

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Google’s Marketing Mix (Four Ps)

February 24th, 2014

Part of Google’s marketing plan is the combination of the 4 Ps of marketing into a well planned strategy to bring their products to market. Each one of them, product, price, promotion and place of distribution has been carefully thought out and leveraged to achieve maximum advantage over their competitors.

Read more…

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Online marketing Project Scope Vs. Project Charter

February 23rd, 2014

Defining the project scope is the most critical step a project manager can take. Starting a project without knowing what is to be delivered to the client and what the boundaries of the project are will probably result in a project that is over budget, behind schedule, or delivers the wrong thing.

Read more…

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Super Bolw Ads and Social Media

February 5th, 2014

What did advertisers do to hit the social media masses?

In my personal take, social media on its own doesn’t work if it is not combined with other media outlets. I think a great advertising campaign is the one that integrates several outlets and hits all angles at once across the board (Social media, TV, Print ads, Press Releases, etc).

But on a very rare occasion, one company can make headlines like Oreo Cookies who’s online advertising agency (360i.com) seeks the up-to-the minute opportunity to post an ad. Kudos to 360i! -An NY agency.
Read more…

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Opportunity Analysis- First Step of your SEO Product Plan (download template)

January 29th, 2014

By Mary,

The first formal planning step when starting up a business, is to do an opportunity analysis by performing the following steps:

  • Assessment of the opportunity
  • Assessment of the entrepreneur (you)
  • Specification of activities and resources needed to translate your idea into a viable business
  • Source (or sources) of capital.

The opportunity analyses focuses on the opportunity itself, not the entire business venture. This analysis provides the basics for an entrepreneur to make a decision on whether or not to open a business. It is then when the business plan comes in place.

The reason I decided to talk about this on the Board, is because I didn’t know this. And  I think from any entrepreneur’s standpoint, this information in chapter 6 is a big asset to my professional business development. As I intend to try for the second time to open up a business; I do feel information like this is what i missed on my first attempt. As for all of us, this raises our professional capital for anyone thinking about starting up a business or help run a business.

Read more…

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How To Speak to Clients To Reach An Actionable Outcome

September 29th, 2013

Email communication is terrible when you want to build a well-supported argument to convey a specific idea, or persuade the conversations to lead to an actionable outcome.

I have worked with clients online all the time, and I have learned that when the communication channel is about to get broken I do one of the following: a) I set up a meeting to go over things, and b) make a phone call if an in-person meeting is not possible.

When running projects, I use a Project Management method call SCRUM, it allows me to always have crisp and clear comunication–via email or in person–and update people about the project direction. This avoids conflict among the team.

Here is a link if you want to read more about SCRUM:
http://www.youtube.com/watch?v=WxiuE-1ujCM

Read more…

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