Dunkin’ Donuts opened its business in Thailand in 1981. Currently it operates almost 130 outlets, serving more than 300,000 customers a week. The difference between a Dunkin’ Donuts restaurant in the US compared to Thailand is that in Thailand, Dunkin’ Donuts’s marketing strategy characterizes an image of a conscious organization who cares for society and […]
What is Integrated Digital Marketing? Integrated Internet Marketing is an approach to creating a unified and seamless experience for consumers or users to interact with the brand/enterprise or organization. Integrated Digital Marketing, also called Integrated Search, attempts to meld all aspects of marketing communication.
You have a new client, and it takes a while and a lot of research to design your marketing plan. Many SEOs or Digital Marketers begin by asking questions about goals, target markets, etc. Others go and check the client’s analytics data and do market and competitor research. A quick hack to get you […]
This article discusses how culture influences marketing communication and consumer preferences. Compare the United States with other countries. Cultural differences can affect business relationships in the global markets, but this is often underestimated, especially in international team-building efforts. Language issues are only one source of the problem. Foreign companies need acceptance by the local market […]
1st CASE: The Power Of Quiet (Question 5-19.) Are you more of an introverted or extroverted leader? What can you do to leverage your personality to be a more effective leader? Question 5-20. Would you prefer to be more introverted, or more extroverted, than you are? Why? Question 5-21. Do you agree with Cain’s arguments? […]
The U.S. Hispanic Buying Power is $1.7 billion!–Larger than the Gross Domestic Product of Mexico! The U.S. Hispanic Market buying power makes it one of the top twenty economies in the world. What is exciting about it is that marketers can tap into this growing profitable market. FACT: New York is the epicenter between Americans and […]
By Mary, Marketing, as a discipline, is a cross-functional activity that relies heavily on developing links with other departments within the organization in order to be successful. So there is not surprise that Search Engine Optimization (SEO), by its very nature, affects many silos beyond its own in that cross-functional SEO alignment is necessary and […]
Social networks that provide free training and certifications, so you can enhance your skills and or added an extra to your CV/ resume: learn social media and get certify https://hootsuite.com/pages/education Free Seminars http://www.webex.com/webinars/ Hubspot academy (learning and certification): http://academy.hubspot.com/ Adwords (learn and certification) This one I’m a little bit disappointed. Years ago, when i took my Adwords certification there were […]
Definitely this new year there are going to be many analytics, reporting, and tracking tools available that can make accessing your reports fasters and efficiently. DashThis. This tool is by far one of my favorites from last year and just getting better this year. DashThis for integrated Reporting Dashboards, and it works as good as […]
For most people, is it the monetary compensation or the work itself more important? Job satisfaction attempts to measure how employees feel about the organization’s expectations, rewards practices, values and the like. Job satisfaction refers to how well a job provides fulfillment of a need or want to employees as a source of enjoyment. Normally, […]
By Mary, When a decision needs to be made by a team or group on how to develop a Integrated Online Marketing plan, an SEO project chatter, or a social media creative brief, sometimes the best and most effective idea within the group is not implemented. The reason this happens is because a group could be contaminated […]
I know many of you have heard and even used a podcast. For those who haven’t or are curious to know if having a podcast could potentially generate revenue, the answer is yes! You can add podcasting to your integrated marketing strategy– and if done right– a lot of benefits can come with it, in […]
By Mary | Senior Integrated Search Specialist Each website is unique in that each campaign is customized depending on the client’s objectives. Summary: Changes in the SEO ecosystem is far more than just the typical keyword research and link building. The problems from the past included not having done a thorough market research, the competitive research […]
The FCC winning on net neutrality or as others like to call it the “open internet”, is the biggest victory for the public interest in the agency’s history, especially for vacating portions of previous orders. Title II reclassification is the major winner here because it removes cable or ISP provides from being classified as an […]
Template Setting objectives facilitates the coordination of the various groups working on the advertising or marketing campaign. Many problems can be avoided if all parties have written, approved objectives to guide their actions and serve as a common base for discussing issues related to the promotional program. So what is the difference between Marketing Communications […]
Here is the video for those who missed it. Warning it might make you LMAO 🙂 People surveyed on debate.org, were asked if sensationalism in the media is always a bad thing? 67% answered yes, and 33% said no. Some of the complaints from the surveyed public said that the “news should stick to [telling] […]
Part of a Digital or SEO marketing plan is the combination of the 4 Ps of marketing into a well planned strategy to bring their products to market. Each one of them, product, price, promotion and place of distribution has been carefully thought out and leveraged to achieve maximum advantage over their competitors. Products: Google […]
Defining the project scope is the most critical step a project manager can take. Starting a project without knowing what is to be delivered to the client and what the boundaries of the project are will probably result in a project that is over budget, behind schedule, or delivers the wrong thing. The PMBOK Guide […]
What did advertisers do to hit the social media masses? In my personal take, social media on its own doesn’t work if it is not combined with other media outlets. I think a great advertising campaign is the one that integrates several outlets and hits all angles at once across the board (Social media, TV, Print […]
By Mary, The first formal planning step when starting up a business, is to do an opportunity analysis by performing the following steps: Assessment of the opportunity Assessment of the entrepreneur (you) Specification of activities and resources needed to translate your idea into a viable business Source (or sources) of capital. The opportunity analyses focuses […]