A micro-influencer focus on the category of interest the influencer follows like Kim Kardashian could be related to fashion and lifestyle group. On the other hand, micro-culture is focused more on the cultural aspects of the group, not the influencer in themselves. For instance, young Asians who like fashion and branded clothes can be a “micro-culture […]
Guerrilla Social Media is a social media campaign that creates a voice-of-mouth campaign that is meant to be very innovative and unconventional; aimed at obtaining maximum exposure for a product. How do you know you’ve been successful on your social media campaign? When at least you’ve increased “engagement” and at best when your hashtag or product […]
Even the best consultants will have to deal with challenging clients at some point in their careers, but you want to make sure that before you walk away from an SEO project or client that the source of the problem is not based on contextual factors. If the issues with your client are contextual, then there […]
So you have at least 500 to 5000 followers subscribed to your twitter account, but you want to know who your followers are, this way you can target certain campaigns or initiatives to your buyer persona. Having relevant followers who like, retweet, comment and believe in your brand or product is one of the most […]
By Mary, You’ve landed a small business or startup client, and began developing your SEO strategy. Despite the potential you see in the client’s site (product or service) to leverage a great SEO campaign, soon you realize nothing is getting done because your client has accidentally turned him or herself into the SEO project’s worse […]
This article discusses how culture influences marketing communication and consumer preferences. Compare the United States with other countries. Cultural differences can affect business relationships in the global markets, but this is often underestimated, especially in international team-building efforts. Language issues are only one source of the problem. Foreign companies need acceptance by the local market […]
By Mary, Marketing, as a discipline, is a cross-functional activity that relies heavily on developing links with other departments within the organization in order to be successful. So there is not surprise that Search Engine Optimization (SEO), by its very nature, affects many silos beyond its own in that cross-functional SEO alignment is necessary and […]
Part of a Digital or SEO marketing plan is the combination of the 4 Ps of marketing into a well planned strategy to bring their products to market. Each one of them, product, price, promotion and place of distribution has been carefully thought out and leveraged to achieve maximum advantage over their competitors. Products: Google […]
By Mary, The SWOT analysis is most commonly use in marketing, but it can be used for other business proposes. In marketing, SWOT comes up quite often. In fact, when building an online marketing plan, the SWOT analysis is an essential part of it. So here is the skinny on SWOT analysis. SWOT stands for strengths, […]
. By Mary, There has been several times where I ran online campaings for clients whos main converstion goal is to generate phone calls. This poses a problem for many business owners becuase of the lack of tracking ability. One way around this is to assign unique phone numbers to specific online traffic sources (e.g. […]
I had the pleasure of meeting Tim Ash a couple of years ago at one of the Ad-tech events in New York city, and ever since we’ve bumped into each other from time to time. Always a pleasure to talk to him, share ideas and experiences, and get free books from him (joke)–very nice guy. Well, […]
By Mary, (disclaimer: check 2016 updates added to the bottom of the article) What does semantic mean? It is the study of meaning in communication. So, what then is Semantic Search? Semantic Web, part of the new 3.0 technology is being used by the engines. Latent semantic indexing allows a search engine to determine what […]
A new Plugin for WordPress Should do Wonders for Those Businesses Using WordPress who want to capture leads on their websites. The plugin allows form customization, data capture and the ability to send data to Salesforce account.
Is your link building strategy on the right path? Perhaps you ‘re accidentally spamming Google. To appreciate all the different ways people try to spam Google and how Google deals with it, read this PDF created by Google’s Amit Singhal–paying particular attention to slides 15 through 26. 
Today is the first day I’m going to write a personal post, and it won’t be a pretty one. I’ll talk with assertiveness, so for those sensitive souls I will tell you right now–do not read. Since Internet marketing has exploded in recent years, everyone now at days wants to be an SEO. And that […]
Google has kept a promise it made last year: Site speed is now a ranking factor in Google’s algorithm, and is already in place for U.S. searchers. But Google also cautions web site owners not to sacrifice relevance in the name of faster web pages, and even says this new ranking factor will impact very few […]
Google’s adding an excellent new feature to its Twitter search options, in which online marketers could tap into quickly. Google recently explained on their blog that this new feature could be used to “explore any topic” that people have discussed on Twitter. Want to know how the news broke about health care reform in Congress, what people […]
According to our friends at wikepeida the term SOCIAL is referred to a characteristic of living organisms (humans in particular). It always refers to the interaction of organisms with other organisms and to their collective co-existence and interaction. I have been an internet marketer for over 8 years now, and I’ve been lucky enough to […]
A colleague sent me a link to this video it’s really well done. Knowing and understanding social media has been one of my primary role for companies I have worked for such as, 247realmedia.com, find.com, and MediaTrust and some of the statistics in this piece shocked me. So I ask you, is social media a […]