Explaining the psychological difference between repeat purchase and brand loyalty. When consumers become committed to a brand and make repeat purchases over time, they are brand Loyalty customers. This phenomenon is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands, regardless of convenience Read More
What would social media be if you couldn’t know what your friend had for breakfast? Specifically, a photograph of french toast and an English muffin, selectively filtered, carefully cropped and hashtagged “#riseandshine,” for your viewing pleasure. Aesthetically, your simple bowl of cereal on that same morning does not compare to the snapshot of a sophisticated Read More
So you have at least 500 to 5000 followers subscribed to your twitter account, but you want to know who your followers are, this way you can target certain campaigns or initiatives to your buyer persona. Having relevant followers who like, retweet, comment and believe in your brand or product is one of the most Read More
CRM stands for Customer Relationship Management. In the old days, traditional CRM was about the collection of consumer data on the company’s prospects to better target them, so then you can move them down the buyer funnel in order to control and organize data buyer stages. Traditional CRM controlling consumers through the buying funnel Read More
By Mary, You’ve landed a small business or startup client, and began developing your SEO strategy. Despite the potential you see in the client’s site (product or service) to leverage a great SEO campaign, soon you realize nothing is getting done because your client has accidentally turn him or herself into the SEO project’s worse Read More
By Mary, Marketing, as a discipline, is a cross-functional activity that relies heavily on developing links with other departments within the organization in order to be successful. So there is not surprise that Search Engine Optimization (SEO), by its very nature, affects many silos beyond its own in that cross-functional SEO alignment is necessary and Read More
Definitely this new year there are going to be many analytics, reporting, and tracking tools available that can make accessing your reports fasters and efficiently. DashThis. This tool is by far one of my favorites from last year and just getting better this year. DashThis for integrated Reporting Dashboards, and it works as good as Read More
By Mary, When a decision needs to be made by a team or group on how to develop a Integrated Online Marketing plan, an SEO project chatter, or a social media creative brief, sometimes the best and most effective idea within the group is not implemented. The reason this happens is because a group could be contaminated Read More
Here is the video for those who missed it. Warning it might make you LMAO People surveyed on debate.org, were asked if sensationalism in the media is always a bad thing? 67% answered yes, and 33% said no. Some of the complaints from the surveyed public said that the “news should stick to [telling] what Read More
Here is the first Ibero-American map of social networks. This map was created to provide the fullest possible information on major social networks Latin America. Created by iRedes in Spain developed by Chiquite Esteban, director of Nuevas Narratives of lainformacion.com, an online publishing company in Spain.With documentation of Miguel Jorge , journalist Gentedigital.es and author Read More
By Mary, Sometimes you may want to write a tweet just to remember you’re there, create a conversation or simply entertain, but you do not have inspiration at that current moment.. I share a list of 20 possible topics that may help you break the ice when you’re not inspired:
. By Mary, There has been several times where I ran online campaings for clients whos main converstion goal is to generate phone calls. This poses a problem for many business owners becuase of the lack of tracking ability. One way around this is to assign unique phone numbers to specific online traffic sources (e.g. Read More
Social media has become an essential part of any digital marketing initiative. Companies are discovering the importance of having a vital reputation and social presence online. As more and more social outlets appear online, it is of imperative importance to have a well-designed social media plan that includes a follow-up phase. Part of that plan is to put in place a tracking mechanism to measure your social media effectiveness and Read More
By Mary, Recently, Google explained to digital marketers that links coming from social media like macroblogging, digg, youtube, facebook, etc., count as an important factor for website ranking. Google describes how links that come naturally from viral word of mouth, on the basis of the merit (people linking to a website because they genuinely like Read More
Having a video showing up on Google organic is not the result of the usual application of SEO strategies. This is because a video on Google organic comes from a well coordinated plan of SOCIAL MEDIA MARKETING (vital marketing) strategies. This is call SMM (Social Media Marketing), Not SEO. Video Marketing is a whole different ball game. Very often, Search Read More
By Mary, Twitter is a great microbloging platform, but what they’ve neglected in focusing on is that by producing things in real time there are stuff that gets left behind with volumes of information you cannot make heads of tails out of it.
Personalized Search is Here to Stay It seems that personalized search is here for the long haul. Google released their “permanent” personalization of results just at the end of last year, and Bing released their own the following week. Check SearchEngineLand’s coverage, though one big question remains in my mind:
Googleâ€™s adding an excellent new feature to its Twitter search options, in which online marketers could tap into quickly.
Using a few Google Analytics advanced filters, it’s very easy to create a handy Twitter-specific profile which groups together twitter sources such as web clients and short URL services.