As more and more social outlets appear online, it is of imperative importance to have a well-designed social media plan that includes a follow-up phase. Part of that plan is to put in place a tracking mechanism to measure your social media effectiveness and success.
Here are five tools for measuring and and tracking your company’s social impact.
Social Mention is a real-time social media search and analysis tool. The system displays information where your name has been mentioned in variety of social outlets. It provides graphical information about the strength ratio of mentions of specific brand being discussed in the social media sphere, the sentiment rating of positive or negative mentions, the passion of individuals repeatedly talking about your brand, and the reach, which measures the range of influence authors mentioning your brand. Along with very in-depth information of the more often used keywords, top users, top Hashtags, and the sources.
HOW IT WORKS: Just enter your name and switch between blogs, microblogs, bookmarks, comments, events, images, news or all of them at once. Slower than Serph, but occasionally offers different results. An RSS feed is available.
Other good Social analytics tool is backtype.com. A platform that helps companies understand their social impact.
HOW IT WORKS: Type the URL, or blog site, and the system will display a graph similar to Google analytics with monthly engagement statistics of comments done on blogs, dig, friendfeed, reddit and tweets related to the domain name, audience analysis and conversion analysis. Additionally, it provides competitor comparison against any other website like yours.
Ridian6 is a popular social media monitoring tool that helps you track quite a lot of signals and get insights into your brands performance on various social media channels. They cover almost all the social media channels like blogs, twitter and facebook. It provides detailed analytics reports and charts, perfect for that presentation you want to pull off.
Alterian€™s SM2 social media monitoring tool is one that gives advanced user behavior statistics, measures and analyze daily volume, demographics, location, positive or negative content tone, themes, and trending topics for your brand/product. A little too much details but a good tool nevertheless. This one too, covers a range of social media channels like digg/linkedin/facebook/twitter/delicious etc.
An eye candy this one. Scout Labs social media monitoring tool is web based, and with an interface like Google Analytics it tracks almost all the online social media channels. It measures all the negative/positive signals and gives you reports based on the overall performaces.