what-is-social-crm_scrm

What is Social CRM?

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CRM stands for Customer Relationship Management. In the old days, traditional CRM was about the collection of consumer data on the company’s prospects to better target them, so then you can move them down the buyer funnel in order to control and organize data buyer stages.   Traditional CRM controlling consumers through the buying funnel Read More

personality_test_for_evaluating_your_seo_client_and_team

Personality Test and Methods for Evaluating Your SEO Team

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What are the methods of performance evaluation? By Mary Performance evaluations are a collaborative endeavor coordinated between the various departments and HR. The evaluations are informed by the various managers in each department with the outcomes falling to each of the respective managers since they are ultimately responsible for the employee’s performance. There are several Read More

Case Study: Dunkin’ Donuts Global Marketing Initiative – Thailand

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Dunkin’ Donuts opened its business in Thailand in 1981. Currently it operates almost 130 outlets, serving more than 300,000 customers a week. The difference between a Dunkin’ Donuts restaurant in the US compared to Thailand is that in Thailand, Dunkin’ Donuts’s marketing strategy characterizes an image of a conscious organization who cares for society and Read More

What Is Integrated Internet Marketing?

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What is Integrated Digital Marketing? Integrated Internet Marketing is an approach to creating a unified and seamless experience for consumers or users to interact with the brand/enterprise or organization. Integrated Digital Marketing, also called Integrated Search, attempts to meld all aspects of marketing communication.

Case Study: Are Extroverts Good Leaders or They Need To Become Extroverts To Be Leaders?

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1st CASE: The Power Of Quiet (Question 5-19.)    Are you more of an introverted or extroverted leader? What can you do to leverage your personality to be a more effective leader? Question 5-20.       Would you prefer to be more introverted, or more extroverted, than you are? Why? Question 5-21.      Do you agree with Cain’s arguments? Read More

Cross Functional SEO

Posted on Leave a commentPosted in Free e-Learning, International SEO, Internet Marketing, Online Marketing Tools, Social Media, Technical SEO

By Mary, Marketing, as a discipline, is a cross-functional activity that relies heavily on developing links with other departments within the organization in order to be successful. So there is not surprise that Search Engine Optimization (SEO), by its very nature, affects many silos beyond its own in that cross-functional SEO alignment is necessary and Read More

SEO Process Then and Now- Summary

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By Mary | Senior Integrated Search Specialist Each website is unique in that each campaign is customized depending on the client’s objectives. Summary: Changes in the SEO ecosystem is far more than just the typical keyword research and link building. The problems from the past included not having done a thorough market research, the competitive research Read More

Research and Discussion of Legislative Lobbying for Net Neutrality That Has Occurred In the Last 12 Years.

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The FCC winning on net neutrality or as others like to call it the “open internet”, is the biggest victory for the public interest in the agency’s history, especially for vacating portions of previous orders. Title II reclassification is the major winner here because it removes cable or ISP provides from being classified as an Read More

Super Bolw Ads and Social Media

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What did advertisers do to hit the social media masses? In my personal take, social media on its own doesn’t work if it is not combined with other media outlets. I think a great advertising campaign is the one that integrates several outlets and hits all angles at once across the board (Social media, TV, Print Read More