When you’re starting a business or rebranding your current company, an overriding factor to consider is the message you want your business to communicate to your customers. The answer to that question becomes your BRAND.
What is digital marketing strategy?
People that succeed with SEO do two things very well: First, they identify SEO techniques that get them results.
Dynamic re-marketing it is a new way to help you expand your reach and influence users to return to your website and re-engage lost customers. THhe way it works is by allowing your website to recognize your site visitors.
Guerrilla Social Media is a social media campaign that creates a voice-of-mouth campaign that is meant to be very innovative and unconventional; aimed at obtaining maximum exposure for a product.
I think you’ll agree with me when I say: It’s REALLY hard to convert a potential client into a long term client when you’re working independently.
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Someone asked me on twitter account the following question: What skills could I develop in order to make myself more employable in the field of marketing, despite a lack of in-house or agency experience?
Search Features This document summarizes the Search features and experiences that help Google Search users find, use, and take action with your creative content, your business and its offerings, or your listings. These experiences fall into these broad categories:
Map the buyer journeys associated with each of your personas, outlining what they will be looking for during each stage. Identify keywords that they will likely use along the way and the types of content that they will likely be seeking.
You are starting up your digital marketing business or working for a startup in USA or a oversees country. The first thing you need to get your focus on is on international business development in the following methodologies.
Baido has opened a machine learning tools to the Internet’s AI community following in the steps of other Microsoft, google and facebook. The Search AI tool is called PaddlePaddle is now open source. Baidu says that the advantages the tool has over its western rival is its simplicity, calming that is more approachable for new Read More
The Search landscape has changed drastically; users search with different types of devices in different formats and the information is accessible right away through rich snippets, images, critic reviews markup instructions, direct answers with carrousels, Knowledge Graph cards and with smart business implementations like having your local business integrated with google maps. In a sense, Google has Read More
The core of marketing hasn’t changed throughout the years and despite the many techniques and approaches, there is one consequential truth, and that is, where there is a market in need, there is a product that can satisfy that need; I personally think that’s the key to successful marketing at its core: consumer satisfaction.” -Mary
Structure Data Knowledge graph, Google highlighter, snippets, cards, structure data, schema and so on. Are all the new kids on the block that emerged after Google’s continues effort to create semantic artificial intelligence smart search. What Structure Data Markup does is to arrange data from your site in a relevant organized way.
Someone asked me this question on social media, so I decided to create a blog post about this topic. I had a client that was ranking really well on the sub-domain, which was the company’s blog and not so much on the root domain. The blog was ranking more than the actual root domain and Read More
What would social media be if you couldn’t know what your friend had for breakfast? Specifically, a photograph of french toast and an English muffin, selectively filtered, carefully cropped and hashtagged “#riseandshine,” for your viewing pleasure. Aesthetically, your simple bowl of cereal on that same morning does not compare to the snapshot of a sophisticated Read More
Even the best consultants will have to deal with challenging clients at some point in their careers, but you want to make sure that before you walk away from an SEO project or client that the source of the problem is not based on contextual factors. If the issues with your client are contextual, then there Read More