By Mary, The first formal planning step when starting up a business, is to do an opportunity analysis by performing the following steps: Assessment of the opportunity Assessment of the entrepreneur (you) Specification of activities and resources needed to translate your idea into a viable business Source (or sources) of capital. The opportunity analyses focuses […]
Email communication is terrible when you want to build a well-supported argument to convey a specific idea, or persuade the conversations to lead to an actionable outcome. I have worked with clients online all the time, and I have learned that when the communication channel is about to get broken I do one of the following: a) I […]
By Mary, The SWOT analysis is most commonly use in marketing, but it can be used for other business proposes. In marketing, SWOT comes up quite often. In fact, when building an online marketing plan, the SWOT analysis is an essential part of it. So here is the skinny on SWOT analysis. SWOT stands for strengths, […]
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Randfish from MOZ, always provides good learning tools. This month he introduced a chart on how to build a perfect optimized web site. See the large size image Read the excellent and well-written article by Randfish A Visual Guide to Keyword Targeting and On-Page Optimization My personal favorites: Is the great pie-char break down on […]
Marketo has created a series of B2B Marketing Cheat Sheets tailor-made for B2B marketing professionals as a quick reference of topics including Social Media, Online Marketing, Marketing, twitter and facebook tips, marketing automation, lead scoring, lead nurturing and much more. They are not promotional materials but in fact educational to help enhance your education on […]
Los dueños de negocios utilizan una variedad de estrategias de marketing móvil para atraer a los consumidores de hoy. No hay duda de que los compradores utilizan sus teléfonos inteligentes para realizar una investigación preliminar sobre los productos y servicios que se pueden adquirir, y los webmasters necesitan desarrollar sitios móviles que se carguen rápidamente, […]
One of the most common questions I get from my Joomla training students now is: “how do I make my Joomla site ready for mobile phones?” There are two different paths to do this and the choice depends largely on whether you have a template or not. 1) Template Frameworks: If you’re looking for a […]
Here is the first Ibero-American map of social networks. This map was created to provide the fullest possible information on major social networks Latin America. Created by iRedes in Spain developed by Chiquite Esteban, director of Nuevas Narratives of lainformacion.com, an online publishing company in Spain.With documentation of Miguel Jorge , journalist Gentedigital.es and author […]
By Mary, Sometimes you may want to write a tweet just to remember you’re there, create a conversation or simply entertain, but you do not have inspiration at that current moment.. I share a list of 20 possible topics that may help you break the ice when you’re not inspired:
. By Mary, There has been several times where I ran online campaings for clients whos main converstion goal is to generate phone calls. This poses a problem for many business owners becuase of the lack of tracking ability. One way around this is to assign unique phone numbers to specific online traffic sources (e.g. […]
Here we listed “12 Best Open-Source Social Networking Software To make Your Social Network Stronger Than Ever“…
Introduction First, lets use Zappos as an example on how to run an ecommrce SEO. A quick intro to the search marketing landscape within Zappos. In 2008, Zappos did over $1,000,000,000 in sales. In addition to strong customer loyalty and an increasingly strong brand, the company has a robust and sophisticated paid search program in […]
Social media has become an essential part of any digital marketing initiative. Companies are discovering the importance of having a vital reputation and social presence online. As more and more social outlets appear online, it is of imperative importance to have a well-designed social media plan that includes a follow-up phase. Part of that plan is to put in place a tracking mechanism to measure your social media effectiveness and […]
By Mary, Recently, Google explained to digital marketers that links coming from social media like macroblogging, digg, youtube, facebook, etc., count as an important factor for website ranking. Google describes how links that come naturally from viral word of mouth, on the basis of the merit (people linking to a website because they genuinely like […]
Having a video showing up on Google organic is not the result of the usual application of SEO strategies. This is because a video on Google organic comes from a well coordinated plan of SOCIAL MEDIA MARKETING (vital marketing) strategies. This is call SMM (Social Media Marketing), Not SEO. Video Marketing is a whole different ball game. Very often, Search […]
By Mary, Twitter is a great microbloging platform, but what they’ve neglected in focusing on is that by producing things in real time there are stuff that gets left behind with volumes of information you cannot make heads of tails out of it. Each tweets has relevance in a the longer term fashion, and it has even more relevance if it could […]
I had the pleasure of meeting Tim Ash a couple of years ago at one of the Ad-tech events in New York city, and ever since we’ve bumped into each other from time to time. Always a pleasure to talk to him, share ideas and experiences, and get free books from him (joke)–very nice guy. Well, […]
By Mary, (disclaimer: check 2016 updates added to the bottom of the article) What does semantic mean? It is the study of meaning in communication. So, what then is Semantic Search? Semantic Web, part of the new 3.0 technology is being used by the engines. Latent semantic indexing allows a search engine to determine what […]