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Increasing Your CRO With Twitter’s Followers Demographics’ Data

Posted on Posted in Free e-Learning, International SEO, Internet Marketing, Online Marketing Tools, Social Media, Technical SEO

So you have at least 500  to 5000 followers subscribed to your twitter account, but you want to know who your followers are, this way you can target certain campaigns or initiatives to your buyer persona. Having relevant followers who like, retweet, comment  and believe in your brand or product is one of the most Read More

rankbrain_artificial_intelligence

Google New algorithm RankBrain. The AI (Artificial Intelligence) System operates by teaching itself.

Posted on 2 CommentsPosted in International SEO, Online Marketing Tools

Google new classical algorithm MI RankBrain. The AI (Artificial Intelligence) system operates by teaching itself. Google made another incredible announcement that sent shock waves through the Search Marketing industry by the end of last year. The new decision to utilize AI (Artificial Intelligence) system known as RankBrain to organize, monitor, upgrade page rank where necessary, Read More

Cross Functional SEO

Posted on Leave a commentPosted in Free e-Learning, International SEO, Internet Marketing, Online Marketing Tools, Social Media, Technical SEO

By Mary, Marketing, as a discipline, is a cross-functional activity that relies heavily on developing links with other departments within the organization in order to be successful. So there is not surprise that Search Engine Optimization (SEO), by its very nature, affects many silos beyond its own in that cross-functional SEO alignment is necessary and Read More

Why teams Go Bad? Groupthink SEO a Team Norm That Contaminates Teams

Posted on 1 CommentPosted in Free e-Learning, International SEO, Social Media

By Mary, When a decision needs to be made by a team or group on  how to develop a Integrated Online Marketing plan, an SEO project chatter, or a social media  creative brief,  sometimes the best and most effective idea within the group is not implemented. The reason this happens is because a group could be  contaminated Read More

Google Explains Social Links Are Better Than Link Building.

Posted on 4 CommentsPosted in International SEO, Social Media, Technical SEO

By Mary, Recently, Google explained to digital marketers that links coming from social media like macroblogging, digg, youtube, facebook, etc., count as an important factor for website ranking. Google describes how links that come naturally from viral word of mouth, on the basis of the merit (people linking to a website because they genuinely like Read More

SEMANTIC WEB: Latent Semantic Indexing has changed the web for good!

Posted on 5 CommentsPosted in International SEO, Internet Marketing, Technical SEO

By Mary, (disclaimer: check 2016 updates added to the bottom of the article) What does semantic mean? It is the study of meaning in communication. So, what then is Semantic Search? Semantic Web, part of the new 3.0 technology is being used by the engines. Latent semantic indexing allows a search engine to determine what Read More

PDF Created by Google: Dealing With Different Ways People Try To Spam Google.

Posted on Leave a commentPosted in Free e-Learning, International SEO, Internet Marketing

Is your link building strategy on the right path? Perhaps you ‘re accidentally spamming Google. To appreciate all the different ways people try to spam Google and how Google deals with it, read this PDF created by Google’s Amit Singhal–paying particular attention to slides 15 through 26.