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So you have at least 500 to 5000 followers subscribed to your twitter account, but you want to know who your followers are, this way you can target certain campaigns or initiatives to your buyer persona. Having relevant followers who like, retweet, comment and believe in your brand or product is one of the most Read More
Google new classical algorithm MI RankBrain. The AI (Artificial Intelligence) system operates by teaching itself. Google made another incredible announcement that sent shock waves through the Search Marketing industry by the end of last year. The new decision to utilize AI (Artificial Intelligence) system known as RankBrain to organize, monitor, upgrade page rank where necessary, Read More
The U.S. Hispanic Buying Power is $1.7 billion!–Larger than the Gross Domestic Product of Mexico! The U.S. Hispanic Market buying power makes it one of the top twenty economies in the world. What is exciting about it is that marketers can tap into this growing profitable market. FACT: New York is the epicenter between Americans and Read More
By Mary, Marketing, as a discipline, is a cross-functional activity that relies heavily on developing links with other departments within the organization in order to be successful. So there is not surprise that Search Engine Optimization (SEO), by its very nature, affects many silos beyond its own in that cross-functional SEO alignment is necessary and Read More
By Mary, When a decision needs to be made by a team or group on how to develop a Integrated Online Marketing plan, an SEO project chatter, or a social media creative brief, sometimes the best and most effective idea within the group is not implemented. The reason this happens is because a group could be contaminated Read More
By Mary, Recently, Google explained to digital marketers that links coming from social media like macroblogging, digg, youtube, facebook, etc., count as an important factor for website ranking. Google describes how links that come naturally from viral word of mouth, on the basis of the merit (people linking to a website because they genuinely like Read More
By Mary, (disclaimer: check 2016 updates added to the bottom of the article) What does semantic mean? It is the study of meaning in communication. So, what then is Semantic Search? Semantic Web, part of the new 3.0 technology is being used by the engines. Latent semantic indexing allows a search engine to determine what Read More
Personalized Search is Here to Stay It seems that personalized search is here for the long haul. Google released their “permanent” personalization of results just at the end of last year, and Bing released their own the following week. Check SearchEngineLand’s coverage, though one big question remains in my mind:
Google has announced that it is now offering privacy-friendly SSL encryption on its search engine, becoming the first major company to offer the protection.
Is your linkÂ buildingÂ strategy on the right path? Perhaps you ‘re accidentallyÂ spammingÂ Google. To appreciate all the different ways people try to spam Google and how Google deals with it, read this PDF created by Google’s Amit Singhal–paying particular attention to slides 15 through 26.
Today is the first day I’m going to write a personal post, and it won’t be a pretty one. I’ll talk with assertiveness, so for those sensitive souls I will tell you right now–do not read.
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