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Is Social Media a Fad?

September 6th, 2009

A colleague sent me a link to this video – it’s really well done.  Knowing and understanding social media has been one of my primary role for companies I have worked for such as, 247realmedia.com, find.com, and  MediaTrust and some of the statistics in this piece shocked me. So I ask you, is social media a fad or a fundamental shift in the way we communicate with our customers?

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