Five Social Media Analytics tools for Measuring Social Media Impact

Posted on Posted in Social Media

Social media has become an essential part of any digital marketing initiative. Companies are discovering the importance of having a vital reputation and social presence online.

As more and more social outlets appear online, it is of imperative importance to have a well-designed social media plan that includes a follow-up phase. Part of that plan is to put in place a tracking mechanism to measure your social media effectiveness and success.

Here are five tools for measuring and and tracking your company’s social impact.

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.1.Socialmention €“ Social Media Analytics  Tool

Social Mention is a real-time social media search and analysis tool. The system displays information where your name has been mentioned in variety of social outlets. It provides graphical information about the strength ratio of mentions of specific brand being discussed in the social media sphere, the sentiment rating of positive or negative mentions, the passion of individuals repeatedly talking about your brand, and the reach, which measures the range of influence authors mentioning your brand. Along with very in-depth information of the more often used keywords, top users, top Hashtags, and the sources.

HOW IT WORKS: Just enter your name and switch between blogs, microblogs, bookmarks, comments, events, images, news or all of them at once. Slower than Serph, but occasionally offers different results. An RSS feed is available.

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2. Backtype.com €“ Social Impact Monitoring Tool

Other good Social analytics tool is backtype.com. A platform that helps companies understand their social impact.

HOW IT WORKS: Type the  URL, or blog site, and the system will display  a graph similar to Google analytics with monthly engagement statistics of comments done on blogs, dig, friendfeed, reddit  and tweets related to the domain name, audience analysis and conversion analysis. Additionally, it provides competitor comparison against any other website like yours.

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3. Radian6 €“ Social Media Monitoring Tool

Ridian6 is a popular social media monitoring tool that helps you track quite a lot of signals and get insights into your brands performance on various social media channels. They cover almost all the social media channels like blogs, twitter and facebook. It provides detailed analytics reports and charts, perfect for that presentation you want to pull off.

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4. Alterian Social Media Monitoring

Alterian€™s SM2 social media monitoring tool is one that gives advanced user behavior statistics, measures and analyze daily volume, demographics, location, positive or negative content tone, themes, and trending topics for your brand/product. A little too much details but a good tool nevertheless. This one too, covers a range of social media channels like digg/linkedin/facebook/twitter/delicious etc.

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5. ScoutLabs Web based Social Media Monitoring Tool

An eye candy this one. Scout Labs social media monitoring tool is web based, and with an interface like Google Analytics it tracks almost all the online social media channels. It measures all the negative/positive signals and gives you reports based on the overall performaces.

Go try it out, and have fun!

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By Mary

Head of Integrated Digital Marketing and International Outreach
Maris Pozo is an Integrated Digital Marketer and member of the American Marketing Association, with over 9 years of experience on the agency side-and has worked with clients such as HP, LATimes, and Monster.com--In bilingual markets in Spain and U.S.

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  • Another tool you may want to look into is Sysomos.
    We offer tools for real-time social media monitoring and engaging as well as ad-hoc research and analytics. You can check it out at http://sysomos.com and please don't hesitate to contact if you ever have any questions.

    cheers,

    Sheldon, community manager for Sysomos

  • Teresa Basich

    Thank you so much for including us in your run-down! We can't emphasize enough the importance of paying attention to what people are saying about your brand/products/services/industry online, and are so glad to see you sharing your thoughts on tools that help folks do just that.

    Cheers!
    Teresa

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    Teresa Basich
    Community Manager, Radian6

  • maryst

    Always glad to spread the word :)

  • maryst

    Thanks for the tip!

  • AVV

    Very good article Mary, thanks.