Online marketing Project Scope Vs. Project Charter

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Defining the project scope is the most critical step a project manager can take. Starting a project without knowing what is to be delivered to the client and what the boundaries of the project are will probably result in a project that is over budget, behind schedule, or delivers the wrong thing.

The PMBOK Guide (5th Edition) defines the project scope as “work performed to deliver a product, service, or result with the specified features and functions” (pg. 555).

Information from the project charter, requirements documentation and other project documents is used to create the project scope documentation. There are some similarities between the project charter and project scope documentation, but they have different levels of detail. The project charter should have high-level information about the project, which the project scope statement has a more detailed description. Project Charter Project Scope Project purpose or justification Measurable project objectives and related success criteria High-level requirements High-level project description High-level risks Summary milestone schedule Summary budget Stakeholder list Project approval requirements (what constitutes success, who decides, who signs off) Assigned project manager, responsibility, and authority level Name and authority of the sponsor or other person(s) authorizing the project charter Project scope description (progressively elaborated) Acceptance criteria Project deliverables Project exclusions Project constrain.

Download a free copy of a sample of project chatter and project scope

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By Mary

Head of Integrated Digital Marketing and International Outreach
Maris Pozo is an Integrated Digital Marketer and member of the American Marketing Association, with over 9 years of experience on the agency side-and has worked with clients such as HP, LATimes, and bilingual markets in Spain and U.S.

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  • Sandra

    Hi my name is Sandra and I just wanted to drop you a quick note here instead of calling you. I came to your Digital Marketing, International SEO and Integrated Search » Online marketing Project Scope Vs. Project Charter page and I thank you for writing about this. I was trying to figure out the difference and how to use it with my clients.
    Best, Sandra

  • admin

    Your Welcome Sandra.