CRM stands for Customer Relationship Management. In the old days, traditional CRM was about the collection of consumer data on the company’s prospects to better target them, so then you can move them down the buyer funnel in order to control and organize data buyer stages. Traditional CRM controlling consumers through the buying funnel […]
This article uses social media as an example, but these tactics for establishing SMART goals can be applied to any marketing plan. When a social media marketer begins to design a strategic social marketing plan, there is often no clear direction on where to begin. A lot of time is lost in brainstorming and asking […]
By Mary, When a decision needs to be made by a team or group on how to develop a Integrated Online Marketing plan, an SEO project chatter, or a social media creative brief, sometimes the best and most effective idea within the group is not implemented. The reason this happens is because a group could be contaminated […]
Having a video showing up on Google organic is not the result of the usual application of SEO strategies. This is because a video on Google organic comes from a well coordinated plan of SOCIAL MEDIA MARKETING (vital marketing) strategies. This is call SMM (Social Media Marketing), Not SEO. Video Marketing is a whole different ball game. Very often, Search […]
A colleague sent me a link to this video it’s really well done. Knowing and understanding social media has been one of my primary role for companies I have worked for such as, 247realmedia.com, find.com, and MediaTrust and some of the statistics in this piece shocked me. So I ask you, is social media a […]