Member of the American Marketing Association and a double major in Business Marketing and Technology Management, with 10+ years of marketing experience on the agency-side developing Integrated Search Optimization and brand growth strategies for European, American and Latin-American companies and non-profit organizations– specializing in Multilingual, Multi-country & Mobile focused environments.
BIO: Mary essentially got introduced to digital marketing when she was a web developer (webmaster) for 247realmedia.com headquartered in New York– a 500 fortune company. Previous to that, she worked for LTV Networks as a TV producer and editor.
While working for 24/7 RealMedia as a web developer, she had the opportunity to get involved with internet marketing, email marketing and paid advertising projects (display advertising). Most importantly, managing some of those campaigns through the company’s proprietary ad serving technology Open Adstream. This, gave her an in-depth insight into internet marketing at its very early stages. By 2006, Mary was the creative director for Empire Media, a digital marketing and online network publishing company. Subsequently, she moved on to become traffic online operations manager for Empire Media’s subsidiary find.com (a B2B search engine). By 2009, she joined Media Trust as the Media Buy Manager for the in-house affiliate division.
She has worked with clients such as the NYtimes.com, HP, American Express. In Creative direction, Client services, Interactive strategy. Web dev. SMM, SEO & Video integration.
A quote from Mary:
“One thing that I’ve learned through the years working with SEO, SEM, vital Marketing, and digital marketing in general, is that this is an acquired skill with a mix of creativity that can only be obtained with years of experience, practice, and the constant monitoring and testing of new trends.”
Currently, her new passion and work interest is focused towards International Digital Marketing (IDM) research & implementation, and writing her new book on Integrated Digital Marketing Management.
Events and news:
Two Workshops: Careers in Digital & Social Marketing
The SBU Innovation Lab 0 March 29, 2016
DoIT Training SBU -Information Technology April 27, 20016
Digital Media: Discover Careers & New Trends in Digital & Social Media Marketing.
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GLOBAL E-COMMERCE SUMMIT, UNITED NATIONS, NYC
In the photo: Mike Lackey President , AIT Global Inc. and Mary C. Pozo (photo by, Michael A. Porzio)
Presenters explained how to integrate E-commerce/government software and services with Internet works and Cyber Security, to help attendees implement or update their E-commerce/government and/or Business Development applications.
The audience included 1,000 Executives from Large Businesses and Diplomats from 130 Nations.
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Woman Owned Business Seminar Diamond Club at Shea Stadium photo by, BB
(photo by, BBS – Jim McIsaac)
In the photo: Mary C. Pozo, and William R. Egan, Executive Vice President Chamber of Commerce.
The businesses of our borough, along with our 2.2 million people, are shining examples of a community that works. Our residents hail from virtually every nation in the world, and together create a vibrant spectrum of neighborhoods, traditions, foods and cultures. Yet all Queens residents share the basic desires to live and prosper together.
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NY Digital Video Show returns to New York
In the photo: Fer, The Sopranos HBO’s Editor Conrad Gonzales and Mary C. Pozo. Interview for DIME TV tech.
New York, N.Y. www.nydvshow.com The annual NY Digital Video Show returned to New York City at Madison Square Garden Expo Center. Expanded to provide content beyond digital video production/post, the 3-day mega event also includes VFX World and The NY Audio Production Show. These simultaneously run events were co-located with The NY DV Show. RSVP. RSVP2 Attendance exceed 10,000 representing a 35% increase in attendance from previous years. Attendees were comprised of editors, directors, filmmakers, videographers, digital artists and audio pros. The purpose of the show is to provide objective distilled how-to technical guidance, creative inspiration and insights and define the buying options for those working in these fields. It’s billed as the place where the capture edit, design and delivery of digital video content meets audio production.
Mary is a member of the American Marketing Association
