Search Features This document summarizes the Search features and experiences that help Google Search users find, use, and take action with your creative content, your business and its offerings, or your listings. These experiences fall into these broad categories: Rich results Customized site features Knowledge Graph cards Rich results The structured data markup you provide […]
Map the buyer journeys associated with each of your personas, outlining what they will be looking for during each stage. Identify keywords that they will likely use along the way and the types of content that they will likely be seeking. For example: Awareness Stage: During the awareness stage, people will be asking broad questions about the […]
This post is a comprehensive guide to Accelerated Mobile Page from Google. AMP is a project google launched in an effort to make mobile websites load faster in mobile devices. It uses a different web code and framework than the typical web development environment (plain html, php and the like). The advantage of using a […]
Webmaster Level: Intermediate to Advanced Including a rel=canonical link in your webpage is a strong hint to search engines your about preferred version to index among duplicate pages on the web. It’s supported by several search engines, including Yahoo!, Bing, and Google. The rel=canonical link consolidates indexing properties from the duplicates, like their inbound links, […]
Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience. Evolution of search results for queries like [peanut butter […]
What would social media be if you couldn’t know what your friend had for breakfast? Specifically, a photograph of french toast and an English muffin, selectively filtered, carefully cropped and hashtagged “#riseandshine,” for your viewing pleasure. Aesthetically, your simple bowl of cereal on that same morning does not compare to the snapshot of a sophisticated […]