How to Get YouTube Video on Google Organic Search & Optimize It.

Posted on Posted in Social Media, Technical SEO


Having a video showing up on Google organic is not the result of  the usual application of SEO strategies. This is because a video on Google organic comes from a well coordinated plan of  SOCIAL MEDIA MARKETING (vital marketing) strategies.

This is call SMM (Social Media Marketing), Not SEO. Video Marketing is a whole different ball game. Very often, Search optimization can’t  rank a video on Google organic as well as it  does with other regular content pages. This is because Google’s video ranking factors come mostly from social activities.

Some example of factors:

  • Linking video from other socia/video sites.
  • Link video from different social networks and profiles like Facebook, Mysepsace, hi5, friendster, twitter, etc.
  • authority and constant activity.

    VERY IMPORTANT FOR RANKING:
  • First and most important, you need to create a video site map. Creating a video site map is easy. Here are the five things you need to include in the site map:
    x
    1) Title
    2) Description
    3) Play page URL
    4) Thumbnail image URL

    Once you’ve collected this information, sign into Google webmaster tool and submit your video site map.x

  • If the video is hosted in your site, make sure you include keyword information about it, in your page title, name of the video, or text around the video.
    One tip: I would recommend introducing a place for people to leave comments. This will generate more natural keywords from users commenting about the video.
    x
  • Those videos need to generate comments and attract views and generate quiality of followers and quantity of followers.
    x
  • Need to reply to people on youtube for example, as well facebook (constant activity).
    x
    Generate User Authority
  • High youtube presence and user activity makes videos more visible. Google does not preffer youtube, and you sholud post videos on other places.
  • Free places to distribute online videos:
    • YouTube.com
    • twitvid.com (for twitter)
    • bubbletweet.com (cool vid for twitter like and websites)
    • Vimeo.com
    • 12seconds.tv
    • Zipvo.com
    • Homeumentary.com
    • Tweetube.com
    • Twitvid.com
    • TwitCam
    • Twiddeo.com
    • RealeFlix.com
    • Realestateshot.com
    • TweetReel (for iPhone)
    • Blip.tv
    • Facebook.com
    • Myspace.com
  • MICROBLOGGING Tips for ranking factors:
  • Again, introducing functionalities where viewers can leave comments about your videos will generate natural keywords and relevant content from users, which Google semantic search is now ranking as important factor.
  • The ration of followers to the number of people following  counts.
  • Freshness and the number of time people people take to retweet what you tweet–with video links.

KEYWORD FACTORS

These are the key parts where you should focus:

  • Include keywords in your video name, titles & description.
  • Build a video library to make your channel more relevant
  • Activate comments, rates, favorites through your channel
  • Add a link to your website within the description

Among many other factors… which requires lots of time and effort (even more than SEO). SMO is another type of digital marketing campaign all together, but should be part of your overall online marketing plan.

Create a channel with multiple videos

NOTE TO KEEP IN MIND: Even though youtube or Google doesn’t look at video quality to rank videos, a good produced  and interesting video is required to generate the social media traffic that subsequently will help your video rank high.  I have studied video production in the past, and I will soon write a post about how to produce a good quality video for the web. In the mid-time, you can check out Media Trust Blog post  Crash Course in Creating Compelling Product Videos as an starting point.

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By Mary

Head of Integrated Digital Marketing and International Outreach
Maris Pozo is an Integrated Digital Marketer and member of the American Marketing Association, with over 9 years of experience on the agency side-and has worked with clients such as HP, LATimes, and Monster.com--In bilingual markets in Spain and U.S.

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  • Marcos

    I have been reading articles and news where explains that currently video is having more traction and traffic than the topical social media channels like Facebook and twitter. YouTube has always been seen like an additional social thing to tap to it, but a few organizations are actually taking the advantage of the huge potential video and a youtube channel can bring to any organization.

    Video is doubling the importance of traffic for 2016.And just as any other social media campaign,video marketing is always about the audience, not the marketer or the agency.

    This article has all the insight into what is coming on youtube and video
    http://www.reelseo.com/top-video-marketing-advice-2015/

    Many organizations think that they need to expend a lot on setting up video cameras and video edition equipment, and that staff and actors and many elements need to be in place to produce a video.

    The reality is that you can produce a video by simply turning a PowerPoint presentation into a video and uploading this to youbube. The value of posting something similar to a webinar (with text description of its contexts) is a fantastic way to rank on google and bring your brand story to your audience in a cost effective way.

    How to turn a PowerPoint into a video? PowerPoint has this ability, when you save you decide to save it as video, then upload to youtue. Easy!

  • mark

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  • Francis

    I began testing youtube and video marketing, and you are right, done the right way and with audience focus. This is way better than facebook, twitter and any other social convince. Many might think that not every market or every service or product can have video, but that is incorrect. Video, either on TV or online, will always be our proffered visual media.

    Just as an example. Millenniums watch more than 22 hours of video online.
    http://www.adweek.com/news/technology/study-young-people-watch-more-22-hours-online-video-week-163757