What Is Integrated Marketing? (Updated)

What is Integrated Digital Marketing?

Integrated Internet Marketing is an approach to creating a unified and seamless experience for consumers or users to interact with the brand/enterprise or organization. Integrated Digital Marketing, also called Integrated Search, attempts to meld all aspects of marketing communication.such as online advertising, Social media, Search Engine Optimization (SEO), Inbound Marketing, Mobile marketing, Affiliate marketing, Reputation management,  Video Marketing, Online promotions, Public relations, Direct email marketing, and online media buy/paid advertising through their respective mix of tactics, methods, channels, media, and activities, so that they all work together as a unified force.

It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer experience, while at the same time maintaining the organization’s goals and brand.

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