By Mary,

Recently, Google explained to digital marketers that links coming from social media like macroblogging, digg, youtube, facebook, etc., count as an important factor for website ranking.

Google describes how links that come naturally from viral word of mouth, on the basis of the merit (people linking to a website because they genuinely like it), are more valuable, opposed to inbound links coming from “link building marketing” efforts which build links in a none organic way. Read more…

admin SEO 3.0, Search Marketing, Social Media Link buiding updates, New ranking factor

By Mary,

What semantic means? is the study of meaning in communication.

So then what is Semantic Search?

Semantic Web, part of the new 3.0 technology is being used by the engines. Latent semantic indexing allows a search engine to determine what a page is about outside of specifically matching search query text.

This was not a big factor on Google, but all that has changed. Semantic Search is now at the core of its search engine technology. Read more…

admin Internet Marketing, SEO 3.0, Search Marketing Latent Semantic Indexing, semantic search, SEMANTIC WEB

Google released their “permanent” personalization of results just at the end of last year, and Bing released their own the following week. Check SearchEngineLand’s coverage, though one big question remains in my mind:

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admin SEO 3.0, Search Marketing, Social Media

Google has announced that it is now offering privacy-friendly SSL encryption on its search engine, becoming the first major company to offer the protection.

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admin Search Marketing

admin Performance Marketing, Search Marketing Google Maps, How to insert Google maps into wordpress, WordPress

Is your link building strategy on the right path? Perhaps you ‘re accidentally spamming Google. To appreciate all the different ways people try to spam Google and how Google deals with it, read this PDF created by Google’s Amit Singhal–paying particular attention to slides 15 through 26.

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admin Free e-Learning, Internet Marketing, Search Marketing Learn Google, White paper

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admin Search Marketing