I had the pleasure of meeting Tim Ash a couple of years ago at one of the Ad-tech events in New York city, and ever since we’ve bumped into each other from time to time. Always a pleasure to talk  to him, share ideas and experiences, and get free books from him (joke)–very nice guy.

Well, I want to share with you yet another of Tim’s work. Today’s Tim webminar on Landing Page was commented by tweeters as “a great webminar!” He was very kind to share it with us, so here it is. Enjoy it!

                          

By Mary,

What semantic means? is the study of meaning in communication.

So then what is Semantic Search?

Semantic Web, part of the new 3.0 technology is being used by the engines. Latent semantic indexing allows a search engine to determine what a page is about outside of specifically matching search query text.

This was not a big factor on Google, but all that has changed. Semantic Search is now at the core of its search engine technology.

Semantic technology is a human-software architecture that identify associations and concepts related to a query. It allows the robots to read keywords but also the similarity between them and the links within a site to make sense of what a page is about.

Another way to picture this is to use a cube where all these factors need to be moved around and compose a perfect six-sided match. It’s the same way with semantic search. The bot engine comes to a site and does not longer looks at one side of your page, it reads throughout the entire site meaning, by observing closely at the composition of the contextual elements to determine where the site stands as a whole. For instance, if you search for “web design” a semantic search engine might retrieve documents containing the words “HTML”, “Dreamweaver” and “video training”, even if the word “web design” is not found in the source document.

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A semantic search engine automatically identifies the concepts structuring the text content.

“For example, if you search for ‘principles of physics’, our algorithms understand that ‘angular momentum,’ ’special relativity,’ ‘big bang’ and ‘quantum mechanic’ are related terms that could help you find what you need,” wrote Ori Allon, technical lead of Google’s Search Quality team, and Ken Wilder, team engineer at the company’s Snippets project on their blog.

In January of this year, during Google’s fourth-quarter earnings conference call, CEO Eric Schmidt touched briefly on this topic, hinting that the company is getting more serious about semantic search technology. “Wouldn’t it be nice if Google understood the meaning of your phrase, rather than just the words that are in the phrase? We have [done] a lot of discoveries in that area that are going to roll out [soon],” Schmidt said.

Microsoft is the workings as well. Last year they acquired Powerset, one of the companies developing and perfecting semantic search engines, in order to improve its Web search engine with semantic search technology.

And most recently, since july 19th, 2010 Metaweb is now part of Google, so very soon Google will have tools for webmasters to plug their sites into Entities.

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What are Entities?

Is a singular person, place or thing. For example, One thing could be named different ways or vise-versa, one word could mean many things.  So by using the process of identifying millions of identities and what other sites use to relate to them, Metaweb (now Google) builds a map of single words into entities to show how they are related.

Entities are smarter than words. “It’s a collaborated process that involves the online community.” Metaweb explains on their blog. Wait, “community?” Does this sounds like Google is tryign to put SEO out of business? You will be the judge of that. Watch this video explaining the entire process.

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Where does this leaves current SEOs tactics?

For now, lets think of search engines as a 5 year old child, and try to talk to it in terms it will understand. So keywords are still a key on-page element. For example, it’s good to do your keyword research and use those keywords into your pages, but additionally try to use variations of SYNONYMS of the same keyword.

Other Recomendations

-Use independent “topics” instead of terms!

- Use close variants. This would include, singular/plural forms, misspellings, abbreviations and acronyms, and stemmings (like “floor” and “flooring”). Synonyms (like “quick” and “fast”) and related searches (like “flowers” and “tulips”) are not considered close variants.

The illustration below outlines the relative reach of different keyword match type strategies. As it shows, modified broad match keywords match more searches than the equivalent phrase match keyword, but fewer searches than the equivalent broad match keyword. Match behavior also depends on the specific words you modify. For example, the keyword formal +shoes will match the search “evening shoes,” but the keyword +formal +shoes will not.

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IMPORTANT: Keywords that have become more important than title tag (believe it or not).

-Use Keywords that trigger action or interaction with the user and/or provides the user with something valuable. Like using the following keywords: “for example,” an example of this,” “an study conducted by,” ” here is a demo,” “comment on this” (this would be for blogs), “read white paper,” “Join,”  ”poll(s),”  ”news,’ “related articles,” “follow us,” “case study.” and so on.

If you’ve noticed, some of these keywords are the description of tools that creates on-the-fly elements, otherwise called, real-time SEO [Read more about real-time SEO.] Google is reading into these real-time content generators as important factors, even more than title tags.

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For web development

Buildings sites based on entities, which is a matter of plug-in in your site to an entity data base. (tool will soon be available on Google webmaster tools).

It’s suggested to begin using blogs  instead of regular sites. For example, Wordpress can run a site just as good as any other regular website technology, and the upside is that Google is ranking sites with social factors and freshness in them. Blogs are a perfect fit for that. A blog can be designed and developed to look like a  full-blown website, with the advantage of all the widgets you can add to it.

A case study on this is a recent multiple local listing I did for a client, we set up a blog specifically to rank for one of his offices in Florida. I themed about 20% with related (not relevant–how about that) local mentions and close variant keywords. In less than two days, we were ranking in third position on Google organic. In the other hand, It took about about two weeks to show up on Google maps. What this means is that the blog was faster on ranking than the submission we did to Google maps.

Another option is to use SCRM. CRM (customer relationship management) is actually evolving to SCRM (Social CRM). More than a tool, Social CRM is a shift we are seeing in behavioral and interaction based not technology driven.  We can see from the diagram below what this evolution means to both the company and the customer. It could be confusing for some web developers to understand that applying social elements and using CRM systems is not longer a one way street task anymore. Websites now at days need to be adapt to serve the demand for the new generation of social customers/users.

Lean LSA modeling method

“Latent Semantic Analysis (LSA) is a theory and method for extracting and representing the contextual-usage meaning of words by statistical computations applied to a large corpus of text.” Explains U.C.

It is essential that you understand the LSA modeling methods before using semantic applications on a website. A good way to start learning LSA is by checking the study conducted by the University of Colorado on LSA.

Apply the SVD to a term–document matrix

-  The intermediate dimensions correspond to “topics”

– Terms that usually occur together get bundled (synonyms)

– Terms having several meanings get assigned to several topics (polysemes)

What do we need?

– How to relate single terms to topics

– How to relate documents to topics

– How to relate query terms to topics

Note: It’s good to remember that LSI is only one of many types of NLP.

Again, providing valuable and relevant content but mixed with new semantic tactics. This is the new SEO.

Read this article on how Google Explains Social Links Are Better Than Link Building. One of the many factors semantic has changed the web for good.

Related news and articles:

• How Twitter Annotations Could Bring the Real-Time and Semantic Web Together (readwriteweb.com)
• Google’s Semantic Web Push: Rich Snippets Usage Growing

More about the term Semantic Search

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Semantic search

From Wikipedia, the free encyclopedia

Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. Author Seth Grimes lists “11 approaches that join semantics to search”[1], and Hildebrand et al. [2] provide an overview that lists semantic search systems and identifies other uses of semantics in the search process.

Guha et al.[3] distinguish two major forms of search: Navigational and Research. In navigational search, the user is using the search engine as a navigation tool to navigate to a particular intended document. Semantic Search is not applicable to navigational searches. In Research Search, the user provides the search engine with a phrase which is intended to denote an object about which the user is trying to gather/research information. There is no particular document which the user knows about that s/he is trying to get to. Rather, the user is trying to locate a number of documents which together will give him/her the information s/he is trying to find. Semantic Search lends itself well here.

Rather than using ranking algorithms such as Google’s PageRank to predict relevancy, Semantic Search uses semantics, or the science of meaning in language, to produce highly relevant search results. In most cases, the goal is to deliver the information queried by a user rather than have a user sort through a list of loosely related keyword results.

Other authors primarily regard semantic search as a set of techniques for retrieving knowledge from richly structured data sources like ontologies as found on the Semantic Web [4]. Such technologies enable the formal articulation of domain knowledge at a high level of expressiveness and could enable the user to specify his intent in more detail at query time.

                          

A new Plugin for WordPress Should do Wonders for Those Businesses Using WordPress who want to capture leads on their websites. The plugin allows form customization, data capture and the ability to send data to Salesforce account.

                          

Is your link building strategy on the right path? Perhaps you ‘re accidentally spamming Google. To appreciate all the different ways people try to spam Google and how Google deals with it, read this PDF created by Google’s Amit Singhal–paying particular attention to slides 15 through 26.



                          

Google has kept a promise it made last year: Site speed is now a ranking factor in Google’s algorithm, and is already in place for U.S. searchers. But Google also cautions web site owners not to sacrifice relevance in the name of faster web pages, and even says this new ranking factor will impact very few queries. More on that below, but first the background on today’s announcement from Google Fellow Amit Singhal and Matt Cutts, head of Google’s web spam team.

Why Page Speed Matters

The first warning that site speed was on Google’s radar came last November, when Cutts saidthere was “strong lobbying” inside Google to account for site speed as a new ranking factor. Speaking at SMX West last month, Google’s Maile Ohye showed a slide indicating that delays of under a half-second impact business metrics.

In addition to the numerous studies over the years that show Internet users prefer fast pages, Singhal says Google ran its own testing on how users respond to page speed, including experiments on Google.com. Singhal and Cutts point to a June 2009 blog post on the Google Research Blog that talked about how Google purposely slowed down its search results to measure the impact on search behavior.

Our experiments demonstrate that slowing down the search results page by 100 to 400 milliseconds has a measurable impact on the number of searches per user of -0.2% to -0.6% (averaged over four or six weeks depending on the experiment). That’s 0.2% to 0.6% fewer searches for changes under half a second!

“When we slow our own users down [on Google.com], we see less engagement,” Singhal says. “Users love fast sites. A faster web is a good thing all around.”

How Google Measures Page Speed

Singhal says there are two primary ways Google will measure page speed:

1. How a page responds to Googlebot
2. Load time as measured by the Google Toolbar

In December, Google added a page speed report to Webmasters Tools in the “Labs” section. The report shows how fast your site loads, specifically calls out several pages on your site, and offers suggestions to improve page speed.

Where Page Speed Fits in Google’s Algorithm

Google’s algorithm has about 200 different ranking factors, and even though Google is taking the unusual step of publicly announcing a new factor, Cutts says site owners shouldn’t overestimate the impact of page speed on rankings.

“Quality should still be the first and foremost concern [for site owners],” Cutts says. “This change affects outliers; we estimate that fewer than 1% of queries will be impacted. If you’re the best resource, you’ll probably still come up.”

Singhal says the focus remains on improving the user experience on Google.com, and the company can’t do that if it gets the relevance of search results wrong. “We want to return faster sites,” he says, “but not at the expense of relevance.”

Final Thoughts

Page speed is in place now as a ranking factor on Google.com, and has been for a couple weeks. If your site was going to be impacted, it probably would’ve happened already. Google plans to monitor the results of this change and eventually expand the use of page speed as a ranking factor in other countries.

One last note: Google says this ranking change has no relation to its upcoming Caffeine rollout, which is about how Google indexes the web, not how it ranks pages.

                          

Google’s adding an excellent new feature to its Twitter search options, in which online marketers could tap into quickly.

Google recently explained on their blog that this new feature could be used to “explore any topic” that people have discussed on Twitter. Want to know how the news broke about health care reform in Congress, what people were saying about the library of congress’ interest to acquire ENTIRE Twitter archive (lol) or what people were tweeting during your own company’s product launch.

I tested out today. I first checked what the tweeter trend was (Obama), and then I tweet something about it. Then i waited to see if my tweet appeared on Google search and how long would it take. It took one minute to show. I most say, this is is very cool. On my tweet comment I added a link. So if you are a savvy marketer, you can adjust your tweet comments to include a relevant link to your blog. Another thing you could do, is to find a trend topic that closely matches your market of intrest, and write a quick blog post about it. Then tweet.

I checked my Google analytics and hootsuit analytics, and I got quite some clicks and few following.

As for the new search feature Google is adding to Google’s existing real-time search, It’ll go live for English users within the next few days, but you can already test it here.

                          

According to our friends at wikepeida the term SOCIAL is referred to “a characteristic of living organisms (humans in particular…) It always refers to the interaction of organisms with other organisms and to their collective co-existence…and interaction.

I have been an internet marketer for over 8 years now, and I’ve been lucky enough to work with agencies in which I’ve learned a lot.  So the other day, I decided to put myself on the other side of the social media marketing sphere and conduct an study–more like experiment to test how social, is social networking.

Note: The Channel i choose was Internet Marketing.

With the current popularity and off-the-charts traffic growth, Internet social networking is consider to be one of the most important internet marketing strategies for marketers to tap into. Television networks have gone social, newspapers went social, movie stars have facebook and twitter, politicians use tweeter and social bookmarks in their sites, President Obama used YouTube in his presidential campaign, and even priest have a twitter accounts. Now regular people all over the social sphere are on twitter asking others to follow them, to learn about them, to admire them, to gain some kind of popularity, respect and even adoration. The internet has offer people the opportunity to reach out and be known by the masses. I call this “Everyone wants to be a movie start era.”–joke:) But those who send you requests to befriend them, to follow them, and eventually accept all the cool stuff they want to talk about and promote, would they eventually engage in a conversation with you?

I conducted a little experiment throughout some social networks like Tweeter, Youtube and Facebook by allowing anyone to contact me and send all the info and links they wish. I started of by opening a brand new youtube, facebook and tweeter accounts–not under my name. Sure enough, after I accepted some people to befriend me, soon the friends of friends came knocking my door requesting to be my bff, too. Someone would think “well this is nice, I’m participating in their own experiment—we’re building a network of shared interest here.” The following, from me and others, makes their blog, tweeter, or  facebook look real popular (the more people following the better), and this even help them generate social acquisition for their marketing affords. All sounds good so far. But when the time came to ask for reciprocation, the story was a different one.

I started with tweeter. I added a couple of people that seems to share the same interest as me (digital marketing), and soon enough, the friends of their friends requested me to follow them. I even got direct messages welcoming me as a friend or fellow follower. After a couple of weeks as an active follower (meaning @follower like you link and couple of RTs), I then tried to contact them back. It came to my surprised to learned that these individuals who had sent me tons of tweets and links my way every day, had removed and unfollowed me right after I followed them–making it impossible to reach them back. Then tried replies, but nothing.

So there I was staring at my TweetDeck as if I was staring at a Television set, receiving approximately 300 random message a day, from people that only wanted to talk about themselves,  and did not want anything to do with me. All of the Sutton, the social network didn’t seem too social, it seem more like a one way street to me. And unexpectedly, I turned into an spectator in that the conversation was 100% about them, and zero about me. Is this real social communication? Then figured why I was in this place. It was obvious that it was nothing personal. I discovered that the reason behind this behavior was as ancient as human race itself, self-indulgent, and seek of self-interest. These people just want to be able to reach out to you, but wont like for you to reach them back. They want to be popular, and be followed and nothing more.

And for the ones that use twitter to promote business, those only want to build lists and turn their followers into noting else but a glorify piece of databse.

So, the game goes like this. They follow you, so you can follow them. And once you’ve followed them, they automatically unfollow Why? 1) Because on twitter it looks really good if a person has many followers without having to follow many. In other words, when people see that a person have lots of followers and less followings, it means this person most be real popular and something important is going on with their tweets–and people automatically follow them. And 2) they simply have no real interested in reading your stuff. Now, I’m not saying everyone is doing this, but this is a practice often used and seen on tweeter.

Use this tool to know who has unfollowed you: http://who.unfollowed.me/

My next experiment was facebook, I allowed people (and friends of friends) to add me and contact me. I allowed them to post their cool stuff on my wall, and they even contacted me directly through my inbox with a greeting message. I also added a few that had a Facebook bookmark/open graph Like button on their site (no movies stars or important people, just bloggers like me). Then I posted very positive comments about their sharing on there wall. Few weeks went by, and by now, I’m one of their regular “fans.” Their post in my wall keep piling up–some of the post came from Social media experts who work in the field, and from whom I was expecting higher respond rate (thinking they know better about how social works), since social is about two way street communication…I though.

So after two months of one-way street communication, it was time to put Social to the test. I contacted all of my facebook bffs this time, by using the “send a message” option, which goes to their private in-boxes, and I also posted a question (not ad) under the comments box beneath their individual post on my wall. I wrote something relevant to their conversation, but instead of writing a “GREAT POST” comment,  I made a question– expecting them to reciprocate with an answer. I waited a day, and then two days. By the third day I decided to put another question, this time, beneath their own comments they’ve posted in my wall.  Sure enough, I learned that I was not in a 50% 50% social interaction. It was more like 100% them and 0% my way.

Youtube, the demographics seem to reach more teens than the usual suspects on tweeter and facebook. And even though I didn’t get spam by self-indulgent people and promotions, and I find their comments to be more sincere, the respond rate was similar to those on facebook and twitter.

This goes for hundreds of post. After months, I asked myself this question, “is Social Media really social?

What do you think? Tell us your experience.

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SIDE NOTE: On a positive note, I conducted a different experiment with facebook–with my real account. I will write a post about it later. The case is about a Fan facebook page.  The Fan Facebook page reach out to people globally, and in less than week the page had 27,356 joining. Making what happened next an unprecedented facebook social event.

Ok, I won’t say more. I will write about the Fan facebook case soon, but let’s just say the final results can be seen in this video:

This goes to show that interacting with ordinary people is where social communication really accords.

This message goes to all the social marketers out there. We need to really interact with people, not just send them tons of links and not care what they have to say.

Social is about people, about two way communication, and we need to treat our network with respect (not as a mass list) and be genuine with our followers– if we want to get  serious and long-lasting social results.

Social is for the people, by the people Let us all marketers never forget this fact.

                          

1) Yahoo Answers.

2) Myspace.com

By these I mean the two big ones Facebook and MySpace. There are others, but these are the two main ones where you’re more likely to meet more people. I was very skeptical of these types of websites as I only thought they were for teenagers and middle aged men looking to hook up. I took the chance of creating a Facebook profile and have met some great people, found new clients, and forming strong partnerships.

3) Yahoo Groups

4) Stumbleupon.com

Slideshare.net
Upload and share your PowerPoint & Keynote presentations, Word & PDF documents on SlideShare. Add audio to make a webinar. Capture leads with your presentations.

5) Forums
The biggest drawback for me was time. I just didn’t have the time to ‘lurk’ around several different forums waiting for a chance to jump into the conversation. And just like leaving comments on blogs, once I started, I changed my mind.

I now make time each week for promoting my websites as the traffic generated is well worth it.

6) Craigslist.org

7) Site maps

9) scribd.com
Believe it or not, adding a PowerPoint or white paper to scribd.com can get you listed in the search engines, and it’s also a great place to practice your advertorial skills.

10) Submit To Directories

11) Tell a Friend

12) Search Engine Optimization

13) Squidoo.com

14) Social bookmarking sites

15) Article Promotion

16) Site Explorer

17) Epinion.com

1 Alexa.com

19) Newsletter Box

20) Scribd

21) Get Links from Relevant Websites

22) Increase the Size of Your Site

22) Send out Press Releases

23) Advertise On Online classified Ad Sites

24) Use Firefox Plug-in

25) Add a Forum to Your Site

26) Add a Blog to Your Site

27) Optimize Your Blog for The Search Engines

2 Comment on Other Peoples Blogs

Once you get the hang of blogging you can then move to writing guest posts on another compatible blog. I wouldn’t help you at all to write a post on the benefits of protein powder if your website deals with car batteries. But, if you wrote a post on fly fishing in Maine and had the opportunity to post it on a fishing blog, outdoors blog, travel blog, etc… you would gain in both traffic and in your own personal brand.

There are a few rules to how to be a guest blogger. For instance you don’t just send in blog posts to someone like they are your own personal article directory. You wait for an opportunity to submit one.

29) MySpace News

30) Digg

31) Banner Exchanges

32) Traffic Exchanges

33) Pop Unders

34) Technorati and ping it when your blog content changes

35) Use a ping service like pingomatic to ping RSS aggregators

36) Submit your blog to all of the RSS directories

37) Link to other blogs in your posts

3 Use Stumbleupon to stumble your posts.

39) Ask your readers to submit your posts to social bookmarking sites (Digg, Reddit, etc.)

40) Start a group blog.

41) Join SpicyPage and promote your blog

42) Join a webring.

43) Sign up for BlogWoods and promote your blog

44) Exchange Ads (not blogroll links) with complementary blogs.

45) Trade blog roll links with related blogs.

46) Use Twitter

I really like Twitter. It’s an amazing social marketing tool that lets you say what you’re doing to the people who are following you. Kind of like subscribers to your email newsletter. The kick is that you only have 140 characters to do it. The beauty of it is in the immense usefulness of it.

With Twitter you must have a balance of what you’re tweeting. What I mean is you don’t just use it as a means to drive traffic by posting your URL all the time. It helps if you actually do let people know what it is you’re doing. Going to Starbucks… tweet it. Mowing your lawn… tweet it. Writing a new blog post… tweet it. Traveling to LA… tweet it. Landed a new client… tweet it. Get the idea??

47) Publish videos on YouTube

4 Search for Wikis related to your.

49) Join Hub pages and post links to your blog from articles you write.

50)  E-Book Giveaway.
Here is a free give away. A book about email marketig (#98): http://viewer.zmags.com/publication/e807a62f#/e807a62f/1

51) Create a MySpace Page. Put your blog on it, and get some friends.

52) Tell people you will link back to them if they review your blog

53) Most brands are not well established online, you review related content and it will rank well.

54) Review relevant products on Amazon.com.

55) Create product lists on Amazon.com

56) Review related sites on Alexa

57) Review products and services on shopping search engines.

58) Swap some links.

59) Try to get links from within the content of relevant content pages.

60) Sell items on eBay.

61) Target niche social news sites like DZone, Sphinn or Hugg

62) Whenever you send an email to someone, always add your website url as a signature.

63) Do email signature swaps

64) Tag blog posts at social bookmarking sites

65) Add photos to your blog with appropriate keywords – Google Images generates traffic too.

66) Tag blog photos at Flicker

67) Make a custom 404-error page for your website. You can provide a link back to your main website or even try to monetize it by offering a related affiliate program within your niche.

68) Outsource grunt work.

69) After someone orders from you offer a one-time offer that compliments your product.

70) Participate in Blog Carnivals

71) create a network of blogs in different niches, and then link them together

72) Give away stock images with a wee watermark of your URL

73) Find and discuss memes

74) Create a Yahoo Group in the niche your site sits.

75) Bookmark your site on Del.icio.us and if you’re really keen, add a Del.icio.us button to your homepage.

76) Place a free ad for your company on Gumtree.

77) Syndicate your site’s content by using an RSS feeds.

7 Submit your RSS feeds to aggregator sites.

79) Don’t worry about PageRank – worrying about PageRank is as effective as trying to solve an algebra equation by chewing bubblegum.*

80) Get a custom t-shirt made with your website URL on it, and wear it often.

81) Get a custom t-shirt made with your website URL on it, and wear it often.

82) Send out a newsletter!

83) Giving away an eBook is an excellent way to generate word-of-mouth about your site.

84) Ask bloggers and other Web site owners to review your site and/or products.

85) Add a “Tell a Friend” function to your site, so people can easily recommend you to their mates.

86) Share your banners on banner exchange sites.

87) Create a “lense” for your site on Squidoo

88) Do you have really hot content on your site that geeks would love? If so Slashdot will bring you a mass of traffic.

89) upload a favicon.gif file so that your users have a nice icon when they bookmark your site.

90) Set up a feed on MyYahoo.com so your site gets regularly spidered by the Yahoo search

91) Use Ping-0-matic to ping blog directories. Do this every time you publish.

92) Print your blog URL on your business cards, brochures and flyers.

93) Use Trackback links when you quote or refer to other blog posts.

94) Increase the list you ping

95) Use Facebook

96) Social Networking

97) Micro bloging

98) Email Marketing (free book of all you need to know about it: http://viewer.zmags.com/publication/e807a62f#/e807a62f/1)

99) RSS Feeds

100) Get outside links to internal pages and Use free hosting and build sites and link them back to your main site.

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A colleague sent me a link to this video – it’s really well done.  Knowing and understanding social media has been one of my primary role for companies I have worked for such as, 247realmedia.com, find.com, and  MediaTrust and some of the statistics in this piece shocked me. So I ask you, is social media a fad or a fundamental shift in the way we communicate with our customers?

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• Know the ‘Why’ Before the ‘How’ of Social Media (mpdailyfix.com)
• How to make money in social media by teaching people how to make money in social media (steveheimoff.com)

                          

Using a few Google Analytics advance filters, it’s very easy to create a handy Twitter-specific profile which groups together twitter sources such as web clients and short URL services.

If you’ve read my earlier post 2 easy ways to track social networks in Google Analytics, you should be quite familiar with using advance filters in Google Analytics. A large percentage of Twitters traffic is coming from phone or desktop based clients, in which case they’ll appear as direct traffic so be sure to place extra attention to filter three.

1. Create a new Google Analytics profile and name it ‘Twitter Traffic’:

I also find it very useful to add a date next to the new profile so I’ll know when it went live and what sort of reporting data I should expect. Remember to always keep your original profile intact.
2. Click on ‘edit’ next to the new profile and add the following filters under ‘add filters’ option

READ MORE>

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