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How to Track Phone Calls Coming From Your Ad Campaigns

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By Mary,
There has been several times where I ran online campaings for clients whos main converstion goal is to generate phone calls. This poses a problem for many business owners becuase of the lack of tracking ability.
One way around this is to assign unique phone numbers to specific online traffic sources (e.g. PPC, SEO, keywords, domains, ads, emails) to track conversions. There are two tools you can use for this: Read more…
Webinar: The 7 Deadly Sins of Landing Page Design with Tim Ash
I had the pleasure of meeting Tim Ash a couple of years ago at one of the Ad-tech events in New York city, and ever since we’ve bumped into each other from time to time. Always a pleasure to talk to him, share ideas and experiences, and get free books from him (joke)–very nice guy.
Well, I want to share with you yet another of Tim’s work. Today’s Tim webminar on Landing Page was commented by tweeters as “a great webminar!” He was very kind to share it with us, so here it is. Enjoy it!
SEMANTIC WEB: Latent Semantic Indexing has changed the web for good!
What semantic means? is the study of meaning in communication.
So then what is Semantic Search?
Semantic Web, part of the new 3.0 technology is being used by the engines. Latent semantic indexing allows a search engine to determine what a page is about outside of specifically matching search query text.
This was not a big factor on Google, but all that has changed. Semantic Search is now at the core of its search engine technology. Read more…
A new Plugin for WordPress Should do Wonders for Businesses.
A new Plugin for WordPress Should do Wonders for Those Businesses Using WordPress who want to capture leads on their websites. The plugin allows form customization, data capture and the ability to send data to Salesforce account.
PDF Created by Google: Dealing With Different Ways People Try To Spam Google.
It’s Official: Google Now Counts Site Speed As A Ranking Factor
Google has kept a promise it made last year: Site speed is now a ranking factor in Google’s algorithm, and is already in place for U.S. searchers. But Google also cautions web site owners not to sacrifice relevance in the name of faster web pages, and even says this new ranking factor will impact very few queries. More on that below, but first the background on today’s announcement from Google Fellow Amit Singhal and Matt Cutts, head of Google’s web spam team.


















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