Opportunity Analysis- First Step of your SEO Product Plan (download template)

Posted on Posted in Online Marketing Tools

By Mary,

The first formal planning step when starting up a business, is to do an opportunity analysis by performing the following steps:

  • Assessment of the opportunity
  • Assessment of the entrepreneur (you)
  • Specification of activities and resources needed to translate your idea into a viable business
  • Source (or sources) of capital.

The opportunity analyses focuses on the opportunity itself, not the entire business venture. This analysis provides the basics for an entrepreneur to make a decision on whether or not to open a business. It is then when the business plan comes in place.

The reason I decided to talk about this on the Board, is because I didn’t know this. And  I think from any entrepreneur’s standpoint, this information in chapter 6 is a big asset to my professional business development. As I intend to try for the second time to open up a business; I do feel information like this is what i missed on my first attempt. As for all of us, this raises our professional capital for anyone thinking about starting up a business or help run a business.

DOCUMENT:  I know the book has a lot of theory, so i found a hands-on excel sheet to practice Opportunity Analysis further.

Side note: Risk vs. Benefit Analysis, and Competitive analysis should also be the steps along with the Opportunity Analysis (my own research).

Free Download: OpportunityAnalysis_and_Risk_vs_Benefits_Template




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By Mary

Head of Integrated Digital Marketing and International Outreach
Maris Pozo is an Integrated Digital Marketer and member of the American Marketing Association, with over 9 years of experience on the agency side-and has worked with clients such as HP, LATimes, and Monster.com--In bilingual markets in Spain and U.S.

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