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Increasing Your CRO With Twitter’s Followers Demographics’ Data

Posted on Posted in Free e-Learning, International SEO, Internet Marketing, Online Marketing Tools, Social Media, Technical SEO

So you have at least 500  to 5000 followers subscribed to your twitter account, but you want to know who your followers are, this way you can target certain campaigns or initiatives to your buyer persona. Having relevant followers who like, retweet, comment  and believe in your brand or product is one of the most Read More

15 SEO Worst Enemies

Posted on Leave a commentPosted in Internet Marketing, Online Marketing Tools, Social Media, Technical SEO

By Mary, You’ve landed a small business or startup client, and began developing your SEO strategy. Despite the potential you see in the client’s site (product or service) to leverage a great SEO campaign, soon you realize nothing is getting done because your client has accidentally turn him or herself into the SEO project’s worse Read More

Global Digital Marketing: Compare the United States with other Coutries

Posted on 1 CommentPosted in Internet Marketing

This article discusses how culture influences marketing communication and consumer preferences.  Compare the United States with other countries. Cultural differences can affect business relationships in the global markets, but this is often underestimated, especially in international team-building efforts. Language issues are only one source of the problem. Foreign companies need acceptance by the local market Read More

Cross Functional SEO

Posted on Leave a commentPosted in Free e-Learning, International SEO, Internet Marketing, Online Marketing Tools, Social Media, Technical SEO

By Mary, Marketing, as a discipline, is a cross-functional activity that relies heavily on developing links with other departments within the organization in order to be successful. So there is not surprise that Search Engine Optimization (SEO), by its very nature, affects many silos beyond its own in that cross-functional SEO alignment is necessary and Read More

How to Track Phone Calls Coming From Your Ad Campaigns

Posted on Leave a commentPosted in Internet Marketing, Online Marketing Tools, Social Media

. By Mary, There has been several times where I ran online campaings for clients whos main converstion goal is to generate phone calls. This poses a problem for many business owners becuase of the lack of tracking ability. One way around this is to assign unique phone numbers to specific online traffic sources (e.g. Read More

SEMANTIC WEB: Latent Semantic Indexing has changed the web for good!

Posted on 5 CommentsPosted in International SEO, Internet Marketing, Technical SEO

By Mary, (disclaimer: check 2016 updates added to the bottom of the article) What does semantic mean? It is the study of meaning in communication. So, what then is Semantic Search? Semantic Web, part of the new 3.0 technology is being used by the engines. Latent semantic indexing allows a search engine to determine what Read More

PDF Created by Google: Dealing With Different Ways People Try To Spam Google.

Posted on Leave a commentPosted in Free e-Learning, International SEO, Internet Marketing

Is your link building strategy on the right path? Perhaps you ‘re accidentally spamming Google. To appreciate all the different ways people try to spam Google and how Google deals with it, read this PDF created by Google’s Amit Singhal–paying particular attention to slides 15 through 26.

Maris: International SEO Consultant, Blogger & Speaker

Posted on Leave a commentPosted in Internet Marketing

Member of the American Marketing Association and a double major in Business Marketing and Technology Management, with 10+ years of marketing experience on the agency-side developing Integrated Search Optimization and brand growth strategies for European, American and Latin-American companies and non-profit organizations– specializing in Multilingual, Multi-country & Mobile focused environments.