rankbrain_artificial_intelligence

Google New algorithm RankBrain. The AI (Artificial Intelligence) System operates by teaching itself.

Posted on 2 CommentsPosted in International SEO, Online Marketing Tools

Google new classical algorithm MI RankBrain. The AI (Artificial Intelligence) system operates by teaching itself. Google made another incredible announcement that sent shock waves through the Search Marketing industry by the end of last year. The new decision to utilize AI (Artificial Intelligence) system known as RankBrain to organize, monitor, upgrade page rank where necessary, Read More

what-is-social-crm_scrm

What is Social CRM?

Posted on Leave a commentPosted in Online Marketing Tools, Social Media

CRM stands for Customer Relationship Management. In the old days, traditional CRM was about the collection of consumer data on the company’s prospects to better target them, so then you can move them down the buyer funnel in order to control and organize data buyer stages.   Traditional CRM controlling consumers through the buying funnel Read More

personality_test_for_evaluating_your_seo_client_and_team

Personality Test and Methods for Evaluating Your SEO Team

Posted on Leave a commentPosted in Online Marketing Tools

What are the methods of performance evaluation? By Mary Performance evaluations are a collaborative endeavor coordinated between the various departments and HR. The evaluations are informed by the various managers in each department with the outcomes falling to each of the respective managers since they are ultimately responsible for the employee’s performance. There are several Read More

Case Study: Dunkin’ Donuts Global Marketing Initiative – Thailand

Posted on Leave a commentPosted in Online Marketing Tools

Dunkin’ Donuts opened its business in Thailand in 1981. Currently it operates almost 130 outlets, serving more than 300,000 customers a week. The difference between a Dunkin’ Donuts restaurant in the US compared to Thailand is that in Thailand, Dunkin’ Donuts’s marketing strategy characterizes an image of a conscious organization who cares for society and Read More

What Is Integrated Marketing? (Updated)

Posted on 2 CommentsPosted in Online Marketing Tools

What is Integrated Digital Marketing? Integrated Internet Marketing is an approach to creating a unified and seamless experience for consumers or users to interact with the brand/enterprise or organization. Integrated Digital Marketing, also called Integrated Search, attempts to meld all aspects of marketing communication.

Global Digital Marketing: Compare the United States with other Coutries

Posted on 1 CommentPosted in Internet Marketing

This article discusses how culture influences marketing communication and consumer preferences.  Compare the United States with other countries. Cultural differences can affect business relationships in the global markets, but this is often underestimated, especially in international team-building efforts. Language issues are only one source of the problem. Foreign companies need acceptance by the local market Read More

Case Study: Are Extroverts Good Leaders or They Need To Become Extroverts To Be Leaders?

Posted on Leave a commentPosted in Online Marketing Tools

1st CASE: The Power Of Quiet (Question 5-19.)    Are you more of an introverted or extroverted leader? What can you do to leverage your personality to be a more effective leader? Question 5-20.       Would you prefer to be more introverted, or more extroverted, than you are? Why? Question 5-21.      Do you agree with Cain’s arguments? Read More

Cross Functional SEO

Posted on Leave a commentPosted in Free e-Learning, International SEO, Internet Marketing, Online Marketing Tools, Social Media, Technical SEO

By Mary, Marketing, as a discipline, is a cross-functional activity that relies heavily on developing links with other departments within the organization in order to be successful. So there is not surprise that Search Engine Optimization (SEO), by its very nature, affects many silos beyond its own in that cross-functional SEO alignment is necessary and Read More

What causes job satisfaction?

Posted on Leave a commentPosted in Free e-Learning

For most people, is it the monetary compensation or the work itself more important? Job satisfaction attempts to measure how employees feel about the organization’s expectations, rewards practices, values and the like. Job satisfaction refers to how well a job provides fulfillment of a need or want to employees as a source of enjoyment. Normally, Read More